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Demand Generation Manager

Lehi, Utah, United States

MX is a fintech company on a mission to empower the world to be financially strong. We build technology that helps banks, credit unions, and fintechs deliver smarter, more intuitive financial experiences to millions of people.

Like many startups, we’ve navigated real growth challenges — and we’ve come out stronger on the other side. Today, MX is in a phase of renewed momentum and scale, with a solid foundation and a clear vision for what’s next. This is a place where thoughtful execution matters, innovation is encouraged, and individuals have real ownership over their work.

Our culture values curiosity, accountability, and impact. We give people the space to question assumptions, design better solutions, and help shape how the company grows. If you’re looking to do meaningful work, influence outcomes, and grow alongside a company that’s ready to move fast, you’ll feel at home at MX.

MX is looking for a Demand Generation Manager to own integrated demand campaigns and the partner relationships that amplify them. You'll run end-to-end
programs across email, paid, website, and events while managing MX's presence with the analysts, consultants, and industry associations that influence how FIs choose technology. This
role sits at the center of our demand engine and ties directly to our annual goals of 325 SQLs and $33M in generated pipeline.

What You'll Do

Campaign Execution & Lifecycle

  • Own end-to-end execution of integrated campaigns across email, paid, web, and events—from brief to measurement
  • Design and manage Marketo lifecycle and nurture programs that move named FI accounts from first touch to SQL
  • Build and maintain segmented audiences by persona, account tier, and journey stage; turn unworked signals into targeted plays with BDRs and RevOps

Partner & Channel Enablement

  • Serve as the primary marketing contact for strategic partners—coordinating co-marketing programs, joint GTM activities, and co-branded campaigns
  • Build partner-facing playbooks, solution briefs, and talking points that make MX easy to position and recommend

Analyst, Consultant & Association Relations

  • Own MX's relationships with Forrester, Gartner, Cornerstone Advisors, and key FI technology consultants—managing briefings, inquiries, and positioning
  • Build active presence in BAI, ABA, CUNA, NAFCU, and other associations through speaking slots, working groups, and warm introductions
  • Surface opportunities for MX executives to engage at industry events and in analyst research Content, Coordination & Measurement
  • Brief and coordinate Content, Design, and Product Marketing to source campaign assets and co-branded materials grounded in MX's strongest proof points
  • Track SQL growth, pipeline contribution, partner-influenced pipeline, and marketing ROI in Salesforce, HockeyStack, and Domo
  • Run post-campaign and quarterly partner reviews to identify what moved the number and reallocate spend

What We're Looking For

  • 4+ years of B2B marketing, with meaningful time in campaign management, demand generation, and/or partner or channel marketing
  • Hands-on Marketo experience building lifecycle and nurture programs; Salesforce proficiency required
  • Proven experience in financial services—working with analysts, consultants, or associations that influence FI technology decisions
  • Track record of integrated campaigns and co-marketing programs that generated measurable pipeline
  • Strong relationship builder—comfortable engaging analysts, C-suite executives, and partner leadership in person and at industry events
  • Willingness to travel regularly to cultivate relationships with consultants, analysts, and association partners
  • Excellent project manager—able to run concurrent campaigns and partner programs without dropping threads
  • Familiarity with HockeyStack, Clay, LeanData, or similar tools is a plus

At MX, we are a high-performance organization that thrives on trust and results. This role is based in Lehi, Utah. We believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Our Utah office features onsite perks such as company-paid meals, a sports simulator, gym, mother’s lounge, and meditation room and meaningful interactions with amazing people. We encourage team members to come together in the office to collaborate, kick off key projects, or strategize cross-functionally, fostering connection and innovation.

MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to hr@mx.com.

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