Back to jobs
New

Brand Manager, Innovation

Pasadena, California, United States

 

ABOUT NATURE’S BAKERY

Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature’s Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our own bars with recipes that prioritize real, simple, and wholesome ingredients like hearty whole grains and sun-ripened fruit to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more!

Today, we are one of the fastest growing snack brands in the category and have recently joined the Mars family of companies to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.

JOB DESCRIPTION

The Innovation Manager, Brand is responsible for managing and executing the Nature’s Bakery innovation pipeline. Reporting to the VP of Marketing, this highly creative and analytical role will develop strategic product concepts, positioning, and champion them through launch via the stage gate process.

Primary Responsibilities
• Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand
• Manage the 3 – 5-year innovation pipeline, working closely with Sr. Innovation Manager, R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.
• Partner with R&D to identify formulations that will set Nature’s Bakery apart as an industry and category leader in snacking.
• Provide ongoing forward-looking business outlook and category insights as part business planning activities
• Be the internal expert in the snack bar category through analyses, trends, insights, and knowledge of category dynamics and competition.
• Be a consumer insights champion, leading ongoing consumer and market research studies—and disseminating knowledge across organization
• Develop innovation performance reporting on an ongoing and ad-hoc basis, highlighting key trends and opportunities.
• Partner with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats.

Qualifications

The ideal candidate is an experienced Innovation Manager who has an authentic passion for innovation, brand, new products, and analytics with experience working in an entrepreneurial, high-growth CPG environment.

Ideal Qualifications:
• 4-6 years of relevant Innovation Management experience
• Curious about consumers’ needs, trends in snacking and the future of food
• Proven analytical capability pulling and deriving insights from data, must be fluent with IRI/Nielsen
• Draws connections between facts, ideas and situations and makes strong recommendations
• Strong financial acumen, including P&L understanding
• BA/BS minimum, MBA preferred
• Excellent oral, verbal, and written communication skills
• Fluent in MSOffice tools and able to quickly get up to speed with business intelligence systems.

Other Qualifications:
• Collaborator: Enjoy working across functions in a highly collaborative manner
• Analytical: Strong knowledge of marketplace data sources (IRI, Nielsen, Numerator), tracking and reporting processes, yet just as comfortable using soft data (intuition) to make decisions
• Results-Oriented: Proven ability to deliver KPIs, plans and new items on time.

Your Career Journey at Nature’s Bakery
As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily:
• Growth Minded. You are incessantly curious, you believe career development is journey built on experiences, feedback, and personal growth
• Solutions-Focused. You excel at both thinking and doing and have a track record of turning organizational objectives into actionable solutions
• Respect. You thrive in environments where team members treat each other with respect and support one another, in fact you believe the best solutions emerge when you can engage in fact-based, low-ego discussions
• Stronger Together. Working as a team towards a common goal, we thrive on collaboration because we believe each of us has a unique perspective to offer
• Integrity. “Doing the right thing” guides you, it is the compass that guides every decision and action you take

#LI-Hybrid

EEO

We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

 

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...

Education

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Nature's Bakery’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.