Email and Landing Page Designer

About the Role

We are looking for a versatile Email and Landing Page Designer who blends technical coding expertise with a strong sense of content accuracy and design. This hybrid role bridges creative execution and technical production: you’ll code and build responsive, user-friendly emails and landing pages, while also proofreading, reviewing content, and ensuring brand alignment across all campaigns.

The ideal candidate thrives at the intersection of design, development, and content. You’re equally comfortable fixing a rendering issue, optimizing a call-to-action for conversions, and catching a typo before it goes live. This is an exciting opportunity to elevate how our brand communicates through both email and web experiences.

 

Key Responsibilities

Email Design & Development

· Build, test, and deploy responsive HTML/CSS email templates that render consistently across devices and major clients.

· Collaborate with designers and marketers to translate creative briefs and assets into polished, production-ready campaigns.

· Implement email best practices for accessibility, deliverability, and engagement.

· Maintain and evolve a modular email template system for efficiency and consistency.

Landing Page Design & Development

· Design and code responsive, conversion-focused landing pages using HTML, CSS, and content management/marketing automation tools.

· Collaborate with content and creative teams to ensure copy, imagery, and layout are compelling and aligned with campaign objectives.

· Test and troubleshoot landing pages for cross-browser/device compatibility and accessibility.

· Optimize landing pages for lead generation, user experience, and SEO.

Content & Quality Control

· Proofread and edit copy for clarity, grammar, tone, and brand consistency across both emails and landing pages.

· Act as a QA checkpoint—catching formatting issues, broken links, rendering inconsistencies, and usability problems.

· Ensure all digital assets follow brand guidelines and accessibility standards.

Campaign Execution & Optimization

· Set up and manage email and landing page campaigns within the ESP/marketing automation platform.

· Apply personalization, A/B testing, and dynamic content strategies to improve performance.

· Monitor analytics, provide insights, and recommend optimizations for both email and landing pages.

· Stay current with design, coding, and digital marketing trends.

 

Qualifications & Skills

· 2–4 years of experience in email and/or web design, development, or digital marketing.

· Proficiency in HTML and CSS for both email and web (understanding email-specific limitations and web responsiveness).

· Experience with major ESPs and marketing platforms (HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, etc.).

· Strong proofreading and content review skills; exceptional attention to detail.

· Familiarity with QA and rendering tools (Litmus, Email on Acid, cross-browser testing platforms).

· Solid understanding of design principles, typography, accessibility, and responsive layouts.

· Ability to manage multiple deadlines in a fast-paced environment.

 

Nice-to-Have:

· Experience with CMS platforms (WordPress, HubSpot CMS, Adobe Experience Manager, etc.).

· Knowledge of design tools (Figma, Photoshop, Illustrator).

· Familiarity with personalization/dynamic content scripting (e.g., AMPscript, Handlebars, Liquid).

· Understanding of SEO and conversion rate optimization (CRO).

· Comfort with campaign analytics and performance reporting.