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Lead Demand Generation Manager

Lehi, Utah, United States; Remote - US

NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to hrgroup@netdocuments.com so our team members can review.

 

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. 

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. 

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022,  2023, & 2024 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. 

Other recent awards include: 

  • Two-time winner (2024, 2023) National Top Workplaces
  • Two-time winner (2024, 2023) Top Workplace innovation
  • Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
  • Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
  • Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility
  • Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
  • 2024 Cultural Excellence
  • 2024 Technology Industry 
  • 2023 Top Workplace Leadership
  • 2023 Top Workplace Purpose & Values
  • 2022 Top Workplace Employee Appreciation and Employee Well Being

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! 

Your opportunity for impact: 

We are seeking a strategic and results-driven demand generation leader to drive pipeline growth across two key segments: Public Sector and Corporate (Enterprise). In this role, you’ll own the strategy and execution of integrated demand programs that engage decision makers at large organizations. You’ll balance inbound tactics, outbound campaigns, and account-based marketing (ABM) to deliver measurable impact on pipeline and revenue. The ideal candidate is a hands-on marketer who thrives at the intersection of strategy, creativity, and analytics, with a proven track record of delivering measurable demand in complex B2B environments. 

  

What your contributions will be: 

Strategy & Campaign Development 

  • Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets. 
  • Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals. 
  • Develop messaging and offers tailored to key personas and verticals.

Execution & Management 

  • Own campaign lifecycle: planning, launch, optimization, and reporting. 
  • Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail. 
  • Leverage account-based marketing approaches to engage high-value target accounts. 
  • Manage relationships with vendors, agencies, and marketing technology platforms.  

Analytics & Optimization 

  • Define campaign KPIs and report on pipeline, conversion, and ROI. 
  • Apply data-driven insights to continuously optimize campaign performance. 
  • Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health. 
  • Other duties as assigned 

  

Ideally you will have: 

  • Proven success driving pipeline through inbound and outbound programs. 
  • Minimum 5 years in demand generation or marketing strategy 
  • Strong understanding of enterprise buying cycles and ABM principles. 
  • Proficiency in marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce). 
  • Analytical mindset with experience in campaign reporting and pipeline metrics. 
  • Excellent project management and communication skills, with the ability to partner across teams. 
  • Experience in professional services, technology, or highly regulated industries (a plus). 

 

Benefits 

  • 90% healthcare premiums company covered 
  • HSA company contribution 
  • 401K match at 4% with immediate vesting 
  • Flexible PTO (typically 3 to 4 weeks a year) 
  • 10 paid holidays 
  • Monthly contributions for wellness 
  • Access to LinkedIn learning with monthly dedicated time to explore 

  

Compensation Transparency 

The compensation range for this position is: $126,000 - $155,000 

The posted cash compensation for this position includes on target earnings, base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations 

Equal Opportunity 

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment. 

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