Social Media Content Producer

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If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you. Apply today and help us shape the future of work—together.

Summary:

We are seeking a creative, curious and resourceful Social Media Content Producer to join a national retail marketing team. This individual will be responsible for monitoring cultural and social media trends, capturing and creating timely content with a mobile device, and ensuring a collection of household-name brands stays relevant and engaging across all platforms. You’ll work closely with the social team to tell compelling stories that resonate with a diverse customer base.

This is a Hybrid position. Candidates will be expected to be onsite 4 days a week M-Th.

Responsibilities:

• • Trend Monitoring & Ideation
    • Track viral social media trends, memes and pop‑culture moments to identify early opportunities to join conversations in an authentic way.
    • Brainstorm content ideas that align with brand’s tone of voice and social strategy while tapping into current events and emerging formats.
  • Content Creation & Production
    • Capture video and photo assets with a mobile device in-store or on location.
    • Write engaging copy, captions and scripts that reflect our brand’s voice and tone across platforms (TikTok, Meta, YouTube, Pinterest etc.).
    • Produce short-form videos, GIFs or static visuals using basic editing tools or apps to bring ideas to life quickly.
    • Get in front of the camera to bring personality and show product use in videos or static images
    • Collaborate with the social media manager to schedule posts that maximize engagement using Sprout Social.
  • Creativity & Collaboration
    • Work with peers on the social media team to generate exciting, spontaneous and relevant content.
    • Ensure all content adheres to brand guidelines, legal requirements and any platform‑specific rules.
    • Participate in brainstorms and campaign planning sessions, contributing fresh perspectives and ideas.

Skills and Qualifications:

• 4+ years of experience in social media content creation, journalism, marketing or a related field.
• Strong understanding of major social platforms (TikTok, Pinterest, Meta/Facebook/Instagram, YouTube) and the nuances of each channel’s audience, content formats and best practices.
• Proven ability to spot trends quickly and translate them into creative concepts.
• Solid copywriting skills with an eye for storytelling and tone.
• Comfortable filming and photographing with a smartphone and editing with basic tools (e.g., CapCut, InShot, VN, Adobe Creative Suite, Instagram Edits etc.).
• Confident appearing in video or static images to support brand storytelling & build engagement.
• Willing to navigate on-site locations, work on “live” sets and coordinate content capture with store staff.
• Highly organized, self‑starter who can juggle multiple projects, meet deadlines and thrive in a fast‑paced environment.
• Exceptional communication skills, written and verbal.
• Ability to work occasional nights and weekends to capture timely content when trends demand.
• Knowledge of retail, food or consumer packaged goods marketing is a plus.
• Knowledge of cooking is a plus.
• Experience working in Sprout or an adjacent content publishing platform is a plus.
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Work Environment:

• Occasional travel to sites in the area may be required to capture content.
• If based in Cincinnati, OH, may be required to be on-site as many as 4 days per week.
• This role will report into the head of social media.

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