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Director, Programmatic Yield Optimization

Remote, United States

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. 

 

Director, Programmatic Yield Optimization 

We are looking for a Director of Programmatic Yield Optimization to take ownership of analyzing and improving the performance of our open market programmatic revenue. This role is best suited for a strategic, data-centric thinker who is passionate about digging into auction data, uncovering patterns, and identifying optimization opportunities that directly impact revenue per mille (RPM) and overall yield. 

This is a key internally focused position designed for someone who thrives on turning data into actionable insights, working closely with analytics, product, and ad operations teams to guide yield strategy and decision-making. 

Position Summary 

Analyze Auction Data to Drive Revenue 

  • Lead deep-dive analysis of bid behavior, pricing trends, inventory performance, and auction dynamics to identify opportunities for improving open market revenue and RPM. 
  • Monitor programmatic KPIs such as bid density, fill rate, floor performance, and win rate to proactively flag issues and opportunities. 
  • Provide clear, data-backed recommendations to optimize pricing strategies, floor logic, and inventory allocation. 

Strategic Yield Optimization 

  • Develop and refine yield strategies that increase monetization efficiency across open exchange inventory, PMPs, and direct deals. 
  • Collaborate with ad operations and analytics teams to test, implement, and measure changes in auction settings, floor prices, and demand configurations. 
  • Identify underperforming segments and work to improve monetization through data-driven segmentation and optimization. 

 

Cross-Functional Collaboration 

  • Work closely with internal stakeholders including data analysts, product managers, and ad operations to align on goals and implement optimization initiatives. 
  • Translate complex data into digestible insights and present findings to leadership and operational teams to guide strategic decisions. 
  • Partner with the analytics team to maintain and enhance dashboards and reports that provide visibility into programmatic performance. 

Qualifications 

  • 10+ years of experience in programmatic yield, ad operations, or analytics with a strong understanding of digital advertising mechanics. 
  • Strong data skills with comfort analyzing large datasets using tools like SQL, BigQuery, Excel, Looker, or Tableau. 
  • Deep understanding of how programmatic auctions work, including floor pricing, header bidding, and supply-side dynamics. 
  • Analytical thinker with a proactive mindset and a track record of identifying monetization opportunities through data. 
  • Familiarity with ad tech platforms such as Google Ad Manager and leading SSPs (e.g., Magnite, Index Exchange, Xandr). 

 

Salary range: $140,000 commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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