Digital Media Activation Associate (External Agency Staff)
The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.
We are seeking a Digital Media Activation Associate to help plan, implement and track our digital media activity across all campaigns.
Responsibilities
- Serve as in-house digital media buyer for any/all media buys managed internally
- Develop tactical channel plans leveraging ad inventory from the NFL’s owned channels (NFL.com, NFL app) and digital partner inventory (OTT, social platforms & display partners) across NFL business priorities
- Develop, schedule, and traffic the NFL.com marketing/house display and pre-roll banner campaign insertion orders
- Manage the scheduling and trafficking process for NFL partner digital media inventory including OTT and display partners
- Manage the documentation & reporting tied to media inventory management (weighting, flighting, targeting, etc)
- Manage workflow and communication with internal stakeholders & external partners to ensure deadlines are efficiently and consistently met
- Partner with Media Strategy team and other channel owners to ensure owed and partner inventory is leveraged holistically with any/all other inventory and aligned to Marketing priorities
- Partner with Performance Marketing team and agency partners to ensure best-in-class targeting, personalization, and measurement of all digital inventory
- Aid in the management/oversight of media agency led media buys, ensuring executional excellence
Required Qualifications
- Bachelor’s degree
- 5+ years of relevant media buying experience
- Proven record of executing successful paid social campaigns driving positive business results
- Strong knowledge and hands on experience working in social ad platforms
- Experience in managing biddable media buys outside of social is preferred
- International media buying experience a plus
Other Key Attributes / Characteristics
- Obsessed with driving results
- Close attention to detail
- Flexibility to adjust in an ever-changing media and sports landscape
- A strong interest in media and how fans interact with it
Travel
- Limited to no travel required
Terms / Expected Hours of Work
- 40 hours/week
- Some weekend & night work required during the season
- This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$40 - $50 USD
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
Apply for this job
*
indicates a required field