Job Application for Director, Business Relationship Management & MarTech Products at The National Football League

Overview /Objective

The NFL is seeking a dynamic and strategic Director of Business Relationship Management & MarTech Products to lead our Marketing Technology (MarTech) initiatives. The Director will be responsible for aligning MarTech solutions with our organization's strategic goals, driving the evolution of our MarTech solutions, and the adoption of new capabilities. The ideal candidate will have a strong background in MarTech and business strategy, possess the ability to take full ownership of initiatives, and demonstrate passion for delivering impactful results. Experience with Adobe Experience Platform (AEP) and other MarTech solutions is essential.

Key Responsibilities

Marketing Technology Leadership & Business Planning:

Lead the MarTech transformation to enable fan-centric experiences that deliver fan interactions at operational scale.
Develop executive-level briefing material and associated analytics to guide program and product decision making.
Provide subject matter expertise to executive management around MarTech program and product management best practices, with emphasis on trends and impact for the sports and entertainment industry.
Mentor and share best practices with MarTech delivery resources, including third-party partners.
Serve as an extended member of stakeholder business teams to ensure ongoing tight collaboration while also bringing business points of view back to cross-functional MarTech leadership.

Strategy & Execution:

Oversee end-to-end product management, resolve issues proactively, collaborate with stakeholders to assess and drive the adoption of new and emerging technologies.
Develop and implement standardized processes, manage the MarTech budget, and drive operational excellence with a focus on efficiency.
Build and execute a delivery roadmap and operating model. Lead cross-functional teams, driving delivery of MarTech solutions, ensuring timely delivery of initiatives, Agile planning, and fostering retrospective learnings for future success.
Create and drive a department/enterprise-wide metrics program to measure effectiveness.
Develop, in consultation with League and Club stakeholders, as well as MarTech Solutions Architect, an approach to assess the productivity and value impact of new and emerging technologies.

Required Qualifications

Bachelor’s degree in Marketing, Technology, Business, or a related field.
10+ years of professional experience, with 5+ years of MarTech Transformation and Delivery experience or in Product Management.
7+ years of experience in product/program management, including managing complex and connected products.
Proven experience with Real-time Customer Data Platforms (such as Adobe Experience Platform) Marketing orchestration tools (e.g.Adobe Journey Orchestration, Salesforce Marketing Cloud), measurement tools, and other MarTech solutions
Strong organizational skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
Proficiency in Agile and Waterfall project management methodologies.
Experience with project management tools such as Smartsheet, Jira, Workfront, or similar platforms.
Excellent communication skills, with the ability to work effectively with both technical and business executives.
Passion for driving results and a proactive approach to problem-solving.

Preferred Qualifications

Experience in the sports and entertainment industry.
Experience in developing and leading digital transformation processes.
Strong analytical skills and the ability to develop executive-level briefing materials.
PMP Certification a plus
Experience coaching and mentoring teams, with a focus on MarTech best practices.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

NFL employees are required to work a minimum of 40 hours per week.

Salary

$165,000 - $200,000 USD

The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success.

The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

WHO WE ARE:

NFL Core Values:

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

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The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to ancestry, race, color, religion, sex, gender, gender identity, gender expression, national origin, age, disability, medical condition, marital status, military or veteran status, genetic information, sexual orientation, or other status protected by applicable federal, state, or local law. The NFL believes diversity and inclusion among our employees is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Accordingly, the NFL honors and celebrates the broad ranges of human difference among us, while also embracing the commonalities we share, and to provide each individual with the opportunity to achieve their full potential.

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Director, Business Relationship Management & MarTech Products

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