Senior Manager, International Direct-to-Consumer

The NFL has 165m fans outside the US, and continued international growth is one of the strategic priorities for the league to meet our ambition to become a global sports property.

Distribution of NFL content across the globe is an integral part of this strategy to reach, engage and build international fandom and the popularity of the NFL. Game Pass International (GPI) is the league’s own direct-to-consumer media service delivered via our DAZN partnership and offers the full suite of NFL content including all live games throughout the season, Red Zone, NFL Network as well as the library of NFL Films programming. Game Pass International is available in nearly every country in the world and is therefore a key strategic asset for the league in growing and deepening fandom outside the US.  

We are looking for a talented individual to lead the Game Pass International in its next phase of growth.

Key Responsibilities

1. Strategic planning: working alongside the Managing Director, International Media, set the overall international DTC strategy for the league and through our partners implement these strategies to drive subscriber growth, engagement and revenues
2. Fan experience: identify the best product experience for international fans and work with our GPI partner and NFL product teams to deliver this via an agreed product roadmap
3. Marketing: Work with the NFL marketing team to optimise marketing by our GPI partner, including fan segmentation, campaign creation and performance marketing. Work with local offices to create localised marketing campaigns to drive GPI subscribers and revenue, leveraging inventory from NFL O&O platforms and social handles or from media partners
4. P&L responsibility: direct responsibility for managing and delivering the GPI subscriber and P&L targets
5. Partner management: day-to-day partner management to ensure successful delivery of the GPI strategy and targets
6. Distribution: support the business development team to secure wholesale distribution deals with pay TV operators, telcos and other media distributors
7. Reporting: Partner with the NFL Data & Analytics team to provide robust reporting across GPI and any other D2C products and communicate regularly and broadly with Senior Leadership on performance of Game Pass International

Required Skills/Attributes

• A customer-centric leader with deep video streaming expertise, including UX/UI product design, project delivery and digital performance marketing
• Strong understanding of the global media industry, consumer/market trends and digital business models
• Ability to build and maintain strong relationships with the NFL’s media partners
• A commercially astute, strategic thinker
• Highly numerate with a strong grasp of data analytics
• A team player with strong leadership and management skills, with the ability to deliver results and value in cross-functional / matrix operating environment across multiple time zones
• Strong organizational skills and high attention to detail with the ability to deliver against deadlines while simultaneously managing multiple projects
• Excellent communicator (both verbal and written)

Required Experience

• 7+ years’ experience in either the sports or entertainment industries
• 4+ years running a direct-to-consumer streaming service or sports digital product
• Hands on product management experience
• Digital marketing expertise (incl. SEO, social, programmatic, pricing, LTV and media planning)
• International commercial experience
• Bachelor’s degree

Supervisory Responsibility

• This role will manage 1-2 internal NFL resources as well as managing teams through the GPI delivery partner

Travel

• 25% international travel, particularly around key dates (e.g. pre-season, International Games)

 

The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success. 

The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset