Job Application for Senior Director, Global Marketing Strategy & Planning at The National Football League

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JOB DESCRIPTION

Summary

The NFL is seeking a strategic and collaborative Senior Director of Global Marketing Strategy & Planning to lead fan development strategy and marketing planning, with a strong emphasis on international market growth. This leader will work cross-functionally to shape a globally informed strategy that cascades into market-specific plans—covering objectives, KPIs, budgeting, GTM strategy, and execution. The role will also oversee how the NFL Marketing organization operates as a center of excellence, scaling proven tactics globally while optimizing for local relevance. This role involves people management, stakeholder collaboration, and oversight of

Responsibilities

Marketing Strategic Planning

Develop global marketing objectives and success measures

Build near- and long-term marketing plans in collaboration with cross-functional partners (e.g., Media, Partnerships, Events, Clubs, International)

Co-develop international market strategies with local leads; provide frameworks, direction, and enable plan optimization

Operationalize a global KPI framework and forecast targets in partnership with Insights and Analytics teams

Integrated Planning

Translate strategic plans into actionable go-to-market plans with prioritized initiatives and timelines

Partner with channel leads to align cross-channel support across social, CRM, consumer media, content, Clubs, players, and partners

Consult on development of marketing strategies for key fan-facing initiatives, including tune-in, youth participation, brand campaigns, cultural initiatives, youth fan development, sport education, brand elevation, and cause / community marketing.

Budgeting & Planning

Lead budgeting for global marketing across marketing centers of excellence and market-specific plans

Oversee global marketing budget on an ongoing basis in partnership with NFL Finance; regularly evaluate optimal allocations across functions, initiatives and markets

Continuously identify and unlock synergies across global marketing activities, vendors and team operations

Global Marketing Operations

Facilitate collaboration, knowledge sharing, and alignment across NFL’s global marketing efforts

Drive implementation of global marketing centers of excellence to enable central marketing functions to scale in support of global growth goals

Orchestrate adoption of AI-based tools to enable efficient scale across marketing disciplines

Monitor and evaluate the effectiveness of marketing centers of excellence; work in partnership with leadership to refine and optimize the operating model over time to enhance performance and efficiency

Drive processes that enable scale while sensitive to international cultural nuances, consumer behaviors, and market dynamics to ensure marketing resonates authentically across regions

Required Qualifications

12+ years in strategic roles, ideally a mix of consulting and in-house for consumer brands

Bachelor’s degree required; MBA preferred

Deep experience in sports, entertainment, or media with a strong grasp of fan behavior and content dynamics

Demonstrated success in global marketing strategy and execution

Strong analytical and forecasting capabilities (financial and non-financial KPIs)

Proficiency in market research, insights application, and data-driven planning

Familiarity with global content distribution, media business models, and content licensing

Expertise in AI tools and marketing technologies that enable scale and localization

International market experience in Canada, Mexico, Brazil, UK, Germany, France, Spain, Australia, UAE, China, or similar.

Other Key Attributes / Characteristics

Values-driven decision-maker who fosters transparency, alignment, and integrity

Exceptional communicator adept at tailoring insights into clear, persuasive narratives across written, verbal, and visual formats

Deeply attuned to global and cultural nuance; demonstrates sensitivity to regional context and consumer behavior

Inclusive leader with a track record of people development and team empowerment

Comfortable navigating complexity—equally effective leading teams, managing vendors, or working hands-on

Collaborative operator with low ego and strong orientation toward team success

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

Occasional travel required within the US and to key international markets (less than 20% of time)

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

NFL Core Values:

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

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If you are a candidate with a disability and require accommodations to participate in the application and/or interview process, please let us know. You may request accommodations by contacting HR Answers at HRAnswers@nfl.com. We will work with you to provide reasonable accommodations to facilitate your participation in the application and interview process. You may also indicate you will need accommodation by selecting "yes" or "no" below:

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In order to comply with certain governmental record keeping and reporting requirements, the National Football League invites our candidates to self-identify their race, ethnicity and gender, and it also requests that candidates indicate whether or not they are a veteran. The submission of this information is voluntary and candidates can elect to not disclose this information. This information will not be used to make any employment related decisions. The information provided will be used in accordance with applicable laws and regulations.

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Senior Director, Global Marketing Strategy & Planning

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