Senior Social Media Programmer Associate
Summary
The NFL’s social media team is seeking a seasoned Social Content expert who eats, breathes and sleeps content. This individual will help manage the day-to-day creation, production and execution of social content across the NFL’s primary social channels, with a specific emphasis on vertical video. The person in this role will be joining the NFL’s social programming team and will be helping directly manage the league’s social presence across several platforms and verticals. The ideal candidate will have a strong passion for the game along with an extensive understanding of all social media platforms, especially TikTok and is a savant when it comes to short form video making. Understanding the latest trends and the most popular topics across the internet is crucial for this role.
This is a long term contract opportunity with the NFL, onsite five days per week.
Responsibilities:
- Create and oversee day-to-day content and publishing on primary @NFL social platforms (i.e. TikTok, Snap, Meta, X, Reddit, etc), including real-time content during games, events, etc.
- Lead daily development of short-form vertical content for distribution across multiple platforms
- Drive innovation through generation of new content types, testing new tools, and constantly working to evolve always-on strategies
- Work alongside broader social content team to lead ideation and execution of editorial and marketing calendars
- Utilize analytics and insights to understand what’s working, what’s not working, and be prepared to pivot at any time
- Celebrate football at all levels
- Constantly staying ahead of the latest trends throughout the social space
- Identify opportunities to monetize and drive revenue through our social platforms in partnership with our sales and sponsorship teams
- Concept big ideas to execute throughout the NFL calendar
- Collaborate closely with other internal stakeholders to ideate and execute around tent pole events (ex. Super Bowl, Combine, Draft, Pro Bowl, etc)
- Work closely and build relationships directly with social platform partners
Required Qualifications
- 3-4 years of social media publishing experience
- Comfortable editing engaging short-form video using a variety of tools (Adobe Creative software, etc)
- Prior experience managing and publishing to social channels for a major brand
- Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle
- Strong eye for social-friendly content, with ability to understand what will perform well
- Comprehensive knowledge of the NFL, all 32 teams, and players across the league
- Expert-level understanding current and emerging social platforms
- Experience working with social analytics
- Strong communication and organization skills
- Comfortable multi-tasking independently
- Ability to work nights, weekends, early mornings, and holidays
- Thrive in a team setting where it is required to work and interact with several different departments on a daily basis
Other Key Attributes / Characteristics
- Previous NFL and/or Sports-related work experience is preferred
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
- Travel for 5-10%
- 40 hours per week, onsite
Salary
$35 - $44 USD
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
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