Insights & Defense Specialist

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/  

About the role

This role sits within the Insights & Defense team and owns the strategic interpretation of cultural, behavioral, and social change, turning it into direction for brand, communication, and positioning at Nu. It ensures that the organization is not only reacting to what is happening, but anticipating what is changing and adjusting its communication choices accordingly.

It is critical because Nu operates in fast-moving cultural and social environments where shifts in trust, identity, technology, and behavior can quickly affect brand relevance, reputation, and growth. Without a structured way to detect and interpret these shifts, the organization risks being late, reactive, or misaligned with what people actually care about.

The Insights & Trends Specialist is accountable for defining and maintaining a strategic agenda of studies, framing the right questions, and translating signals, data, and research into clear choices and implications that influence medium-term planning, communication priorities, and brand positioning.

You'll be responsible for

On a typical week, you will be working with a wide range of inputs, including social and cultural signals, research outputs, performance data, and internal questions coming from Brand, Marketing, and Communication teams. Much of your work will start from ambiguous or loosely defined problems, requiring you to frame the question, define the scope of exploration, and decide what is worth going deeper into.

You will lead small to medium-sized insight initiatives, such as thematic studies, trend explorations, or deep dives into specific cultural or behavioral shifts. This includes defining the objectives, choosing the approach, coordinating inputs, and producing a clear strategic output. You will spend time connecting disparate signals into coherent interpretations, identifying tensions, trade-offs, and implications rather than just describing what is happening. You will translate these interpretations into strategic narratives, points of view, and recommendations that can be discussed with your team and used by partners to inform planning, positioning, and communication choices.

You will regularly present your thinking to stakeholders, facilitate discussions, and help teams navigate complexity and uncertainty by clarifying what matters, why it matters, and what could change as a result. You may lead or support a small working group, squad, or task force related to insights or trends, providing guidance without formal people management responsibility. To be successful, you will need to balance autonomy with alignment, knowing when to move forward independently and when to involve your manager and partners to refine direction, test assumptions, or manage risk.

We are looking for a person who has

We are looking for someone who has experience leading insight, research, or strategy work where the main challenge was to clarify an unclear problem. This includes defining the right question, choosing the analytical approach, and delivering a clear output that helps others decide what to do next. This requires strong problem framing, synthesis, and structured thinking.

This person has experience working with multiple types of inputs, such as social listening outputs, qualitative research, cultural observation, and performance data, and is able to combine them into a coherent point of view. This requires analytical rigor, the ability to connect signals across sources, and the discipline to be explicit about assumptions and limitations.

They have experience producing strategic materials that were actually used, such as planning decks, leadership briefs, or agency inputs, and tailoring these materials to different audiences. This requires strong storytelling, clarity of writing, and the ability to translate complexity into actionable direction.

They have experience influencing decisions without formal authority, working with multiple teams, facilitating discussions, and helping groups align around a direction in ambiguous contexts. This requires stakeholder management, communication, and the ability to navigate different perspectives.

They are comfortable working with tools such as social listening platforms (Sprinklr, V-Tracker, Brandwatch, Talkwalker), research and survey tools, and presentation tools (GSlides, Keynote, PowerPoint), using them to support thinking and decision-making rather than as ends in themselves.

Experience in brand strategy, planning, consumer insights, foresight, or consulting is particularly relevant.

Experience in financial services is a plus but not required.

Intermediate English

Location for this opportunity (City, Country)

São Paulo, Brazil

Our Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare – Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage – Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation
• Relocation Assistance Package, if applicable

Work Model for this Role

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/