New

Digital Optimization Lead

London, England, United Kingdom

Octus

Octus is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firm verticals have come to rely on Octus to make better, faster, and more confident decisions in pace with the fast-moving credit markets.
For more information, visit: https://octus.com/

Working at Octus

Octus hires growth-minded innovators and trailblazers across the globe to drive our business and culture. Our core values – Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel – define an organizational ethos that’s as high-performing as it is human. Among other perks, Octus employees enjoy competitive health benefits, matched 401k and pension plans, PTO, generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, and much more. 

Role

The Digital Optimization Lead is responsible for building and evolving Octus’ website optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every customer interaction is measurable, optimized, and aligned with business objectives. 

Working closely with the Digital Marketing team and aligned to the overall website strategy, this individual uses data to identify opportunities, develop hypotheses and drive a continuous program of experimentation that improves engagement, conversion and pipeline contribution. 

The ideal candidate is naturally curious, analytical and proactive. They don't wait for work to be assigned; they uncover opportunities, test ideas, measure results and continuously improve the digital customer experience. 

 

Responsibilities 

Digital Optimization: 

  • Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.  
  • Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.  
  • Translate insights into recommendations and drive approved initiatives through execution.  
  • Leverage AI and emerging technologies to improve digital experience and marketing efficiency.  

 

Analytics & Measurement: 

  • Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.  
  • Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.  
  • Ensure the accuracy and integrity of website, campaign and conversion data.  

 

Lead Capture & Marketing Technology: 

  • Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms.  
  • Monitor and improve form performance, lead routing and data quality.  
  • Support marketing technology enhancements that improve operational efficiency and measurement.  

 

Requirements: 

  • 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment.  
  • Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.  
  • Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.  
  • Confident developing hypotheses, designing experiments and using data to support optimization decisions.  
  • Experience managing website forms, lead capture and marketing technology integrations.  
  • Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).  
  • Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.  
  • Excellent analytical, organizational and project management skills.  
  • Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion.  
  • Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.  

 

What Success Looks Like: 

In your first year, you will: 

  • Establish consistent experimentation and personalization cadence that delivers measurable business outcomes.  
  • Review & recommend optimizations to the analytics setup and develop measurement frameworks that enable better marketing decisions.  
  • Improve customer journeys through continuous, data-driven optimization.  
  • Ensure reliable lead capture, data quality and marketing measurement across the digital ecosystem.  
  • Leverage AI and marketing technology to increase efficiency and accelerate execution.  
  • Foster a culture of continuous optimization by turning customer insights into measurable business impact. 

 

Equal Employment Opportunity

Octus is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, pregnancy, veteran status, or any other legally protected status. We strive to create an inclusive and diverse work environment where all individuals are valued, respected, and treated fairly. We believe that diversity enriches our workplace and enhances our ability to innovate and succeed.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

The name provided above should be your full legal name.

Please use this section to indicate any preferred names you would like to be recognized by, if different from your legal name.

Select...

If answered 'No' to the above, please enter "N/A"

Select...

If answered 'No' to the above, please enter "N/A"

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Octus’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.