Senior Social Strategist

At VML & Ogilvy we create connected brands with a focus on omnichannel experiences. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. We aim to create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world. 

Job Overview

An integral part of our Social team, the Senior Social Strategist will lead our  social media projects from the development to overseeing the execution of the social media strategies. A creative thinker with a deep understanding of social media platforms, trends, analytics and audiences.

Key Accountability

• Lead development of social experience framework, outlining the consumer journey along with measurable metrics that matter for campaign or charter
• Be abreast and up to date with social media trends, platform developments, algorithm changes, best practices, and spot opportunity for test and learn pilots or on campaign implementation
• Develop and maintain relations with social platform representatives and stay informed about platform updates
• Collaborate with cross functional teams to ensure that social media strategies are integrated into broader marketing campaigns and expandable on social
• Lead brand strategy decks and collaborate with local market strategists on development right up to content pillars, topics and calendar
• Be able to identify approach to grow social media communities through engagement strategies or tactics, community engagement, addressing consumer inquiries.
• Offer approaches or messaging solutions to any potential crisis situation
• Collaborate with design and content teams to create visually appealing and shareable content
• Playbook development across social best practices, from community engagement to content creation
• Distill global charters and provide POV
• Be able to approach Strategy delivery from macro level and distill it to local nuances by market in all the above responsibilities and tasks
• Mentor and guide local market strategists, providing guidance and support in their professional development and quality of delivery output
• Lead and develop written submission for awards as/when required, and oversee case video production to ensure high chances of success

Requirements

• Experience as a social media strategist or a similar role, with track record of successful social campaigns
• In-depth knowledge of various social media platforms, its functionalities, best practices
• Strong analytical skill and the ability to interpret metrics to optimize strategies
• Exceptional writing and editing skills, with a keen eye for detail and grammar (useful for awards)
• Creative thinking and strong eye for visual design
• Familiarity with social media analytics tools and the ability to interpret data to improve campaign performance or areas within social media
• Ability to work in a fast-paced environment, managing multi-project across multi-market simultaneously
• Leadership skills and the ability to collaborate effectively with cross-functional teams
• Has prior experience on crisis management and customer service is a plus

About Us

VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY).