Senior Connection Strategist

At VML & Ogilvy we create connected brands with a focus on omnichannel experiences. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. We aim to create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world. 

Job Overview

An integral part of our Strategy team, you are responsible for developing connection planning (communication planning) to any communications or projects and developing social strategies of our clients' communication through social and direct operation team.

Key Accountability

• Develop connection planning (communication planning) to any communications or projects to drive the client's business or any marketing purposes.
• Develop social strategies and communicate with the clients to get align with them.
• Manage 1-2 members of associate class for handle the projects.
• Setting the KPI and communication structure (customer journey, persona, communication ecosystem included) of any projects or campaigns.

Core Duties

• Create the deck or some parts of sheets to develop the communication structure (customer journey, persona, communication ecosystem included) or social strategy sheets.
• Work or on some researches (social listening, interviews, desk research included) with his/her team.
• Lead the connection (communication) strategy part of entire projects in the internal WPP team.

Requirements

• Experience in communication strategy (create customer journey, personas, ecosystem or setting KPI)
• Research experience (social listening, interview, desk research etc.)
• Must be proactive and logical
• Familiarity with Microsoft tools (PPT, Excel, MS Teams etc)
• Experience in research or analytical tools (google analytics, any social listening tools etc.)

About Us

VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY).