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Email Marketing Director

New York, United States

Who we are:
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you
 
 
What we’re looking for: We’re seeking a talented and passionate Email Marketing Director to join our Email Marketing Team. The Email Marketing Director will be responsible for overseeing the creation, development, & execution of high-quality Email Marketing for always-on & local emails. This individual will report to our Global Head of Email Marketing and work closely with the Email Marketing Team and other cross-functional teams. To thrive in this role, you possess excellent strategic and team leadership skills, and be well-versed in crypto.
 
Top responsibilities:
  • Develop and implement a comprehensive and global email marketing strategy for always-on email that encompasses all customer segments
  • Own & maintain the roadmap & testing agenda for always-on email, ensuring we continue to expand and optimize our email marketing work
  • Work with your team to manage email marketing campaigns from end to end; strategy, testing, optimizations, building, monitoring, reporting and analysis
  • Manage and mentor a team of 2 marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of email marketing campaigns and initiatives
  • Closely collaborate with local market teams to consult & advise on local market driven email strategy & plan. Ensure
  • Work across Product Marketing, Product Management, Local Markets, Brand Design to ensure emails are relevant & high quality
  • Ensure consistency in brand voice, tone, and messaging across all emails.
  • Work closely with the team & brand design to continue to elevate the quality of creative for email marketing efforts
 
You’d be a great fit if you have the following skills:
  • Minimum of 10 years experience in Email Marketing, CRM, Engagement Marketing or other related roles
  • Strong leadership skills with a minimum of 3 years leading teams & developing talent
  • Experience in crypto, with a background in trading.
  • Experience with exchanges. Strong knowledge of CEFI & DeFi
  • Experience with creative storytelling with the ability to develop compelling email
  • A strong collaborator. Can work closely with teams across the organization
 
Highlights of Perks and Benefits:
  • Market competitive total compensation package
  • Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
  • 401K with company contribution
  • Accrued PTO policy, company paid holidays
  • Paid Parental Leave
  • Employee Referral Bonus Program paid in BTC
  • Company Donation Match
  • More surprises when you join!
 
OKX Statement
 
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
The salary range for this position is $191,000 to 219,000.
The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the [salary] / [hourly wage], a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.

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