Vice President of Growth, Consumer & Brand

ABOUT ORCHESTRA

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality, and arts and culture, to name a few. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

 

ABOUT THE GROWTH TEAM

The 12+ person Growth team is responsible for shaping Orchestra’s new business and growth strategy, focusing on integrating capabilities across firms, driving new business outreach and providing expert counsel on how to shape business growth for new and current clients across Orchestra and Orchestra companies.

 

ABOUT THIS ROLE

Orchestra is seeking a Vice President of Growth, Consumer & Brand to join our Growth team. This role will focus on driving business development across multiple organizations focused on consumer/brand work, including firms like Derris and Small Girls PR working on clients such as Everlane, Bombas, TaskRabbit, Zappos, Olay, Coterie, Snapchat and more. The person best suited to this role will be an entrepreneurial self-starter, ideally with a strong background in shaping public relations campaigns for consumer clients. This person will report directly to the Head of Growth.

Please note that this is not a sales job.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. The Growth team is in-office at least three times per week.

 

ACCOUNTABILITIES AND QUALIFICATIONS

As a Vice President on the Growth team, you will…

• Lead business development strategy focused on consumer campaigns including shaping the voice and tone of proposals and crafting successful pitch strategies
• Create strategy for and lead development of tailor-made, engaging proposals and presentations for select new business projects
• Support Orchestra’s Growth team management, including capacity planning and Growth team-wide initiatives
• Contribute to library of best practices, key case studies and key learnings to enforce a standard of excellence for consumer/brand proposals
• Analyze consumer business trends to proactively identify and drive BD engagement with key sectors
• Proactively identify opportunities to grow the consumer practice area and form plans
• Work individually with team members to build up their business development capacities and map their networks
• Help frame and draft BD reporting
• Manage engagement with consumer practice area including leading Derris new business check-ins
• Build the capacity of Growth team and account team managers to integrate key tactics, such as influencer and experiential services, into their client offerings

Essential skills:

• 10+ years of professional experience, preferably in an agency setting, working on consumer public relations campaigns
• Experience in business development, including shaping business development processes, directing new business strategies and developing sharp, tailored proposals, is strongly preferred
• Excellent project management skills with the ability to prioritize work streams and track progress across multiple teams
• Expert multitasking skills with the ability to handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
• Strong writing and research skills that ensure that every stone is overturned along with the creation of sharp, compelling content for new business

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

 

WORKING AT ORCHESTRA

Compensation philosophy: Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range (commensurate with experience and skills): $130,000-$170,000

Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.

Benefits: 

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• 401K with a 4% employer match and no vesting period
• Generous paid time off (PTO)
• 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

#LI-BM1
#LI-Hybrid

 

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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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