CRM Lifecycle Specialist

Our purpose

Otrium is a purpose-led business – we see a future where all clothing is worn.

Every year, billions of items are produced globally but are never sold. Clothing goes unworn and often ends up in landfills. This is a huge waste of creative energy, labour, natural resources and investment. Otrium is changing fashion from the inside out: we are an online fashion outlet marketplace and we tech-enable designer brands to find an owner for every item they produce. 

How we work

Founded and headquartered in Amsterdam, operating across Europe, Otrium is a start-up company whose diverse, talented and international team, works diligently and passionately to achieve one mission: Wear Over Waste. We have a hybrid set-up which offers flexibility and freedom to our O-Team - this means we encourage our (local) O-Team members to join together in our office based in the Houthavens, Amsterdam at least 2 days per week. Do you have a gym class at 11am or want to take your dog for a walk? Just make up the hour some other way. Fancy a change of scenery whilst you do your work? Feel free to make use of our 8 weeks working abroad option!

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Your impact

As our CRM Lifecycle Specialist you will be responsible to increase customer engagement and retention by the key concepts “right message”, “right time”, “right place”. You will focus on creating, improving and implementing best in class customer journeys with a test-learn-optimise approach. Are you a self-starter who is used to bouncing ideas off others, but doesn't wait for instructions to take action? Then this is the job for you!

This is a role for someone who is passionate about technology and analytics and enjoys working across teams. If you thrive in fast-paced environments this position might be for you. You will be part of the User Engagement team within the Growth Marketing department, where you will report to the Commercial Excellence Lead and work very closely with the CRM Campaign Manager, as well as gain support through Upworkers and interns. You’ll also work very closely with Otrium's product and creative teams.

What you'll be doing day-to-day:

• Own and manage automated journeys end-to-end to ensure a successful outcome across multiple markets with high quality standards
• You will fully utilise the power of marketing automation and create personalised customer experiences across direct marketing channels
• Create excellent journeys across all customer lifecycle stages (onboarding, nurture, retention, loyalty, reactivation) and optimise existing ones
• Iterative content/design and journey logic to increase performance
• Experienced with customer segmentation and tailoring communication to each segment
• Measuring the impact of initiatives on campaign KPI’s and contribution to annual objectives, and developing ways to optimise and scale them (experience with Looker is a plus!)
• Reporting on automated journey's performance on a weekly basis
• Collaborate with user acquisition, pricing, product, customer experience teams to create best in class CX across all touch points
• Own in-app push notifications and embedded messaging
• Support with process automation, improvement projects and supporting with CRM activities when needed

What you’ll bring to the team:

• 3+ years of relevant experience in CRM marketing, preferably in an e-commerce operation
• Proven track record in marketing automation and ability to create personal flows that entice the customer to convert
• Experience with tooling, especially ESP/marketing automation tools (experience with Iterable and/or Hightouch is a plus), and know how to use them accurately
• Experience with product feeds, recommendations engine, customer databases, and ESP/ marketing system integration are considered as a plus
• Experience with complex handlebar logic is a plus
• The ability to understand data and are able to do extensive analysis
• Strong attention to detail and sense of ownership
• A hands-on individual who actively collaborates and shares ideas with others, but takes initiative and acts without waiting for directions
• Experience working in a fast-paced environment and ability to respond to change or uncertainty with a positive attitude and a willingness to learn
• A passion for technology, customer behaviour, fashion and retail
• A positive mindset and bring a great vibe to the team
• Excellent communication and the ability to celebrate successes together!

What we offer you for being O-mazing:

• A competitive, market-rate salary (incl. holiday allowance) and a generous SAR package
• 25 days paid holiday per year - plus a day off on your birthday and 8 weeks Workation option!
• Tasty office lunches and barista-style coffees in our light, spacious office on the waterside in Houthavens
• Mental and physical health support via a OneFit gym subscription discount and free, unlimited access to OpenUp
• Mac laptop and more handy tech - including setting up your home office via Workwize 
• And, of course, an incredible 35% Otrium employee discount!

How we hire:

Otrium is committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation. Here’s to freedom, flexibility, and global inclusivity!

What's next?

Excited about what you're reading? Let us know more about who you are and why we should work together - we look forward to hearing from you!

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