Director, North America Marketing

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

We’re looking for a Director, North America Marketing to lead marketing strategy and execution across the US, CA and future expansion into Latin America. This is a highly visible leadership role for someone with deep integrated marketing experience who knows how to turn business priorities into sharp narratives, standout campaigns, and coordinated go-to-market execution across teams.

This leader will bring a profile defined by building clarity across a matrixed organization, leading high-impact cross-functional campaigns and launches, and translating complex product and brand stories into compelling, culturally resonant marketing. The right person is equal parts strategist, operator, and storyteller. They can zoom out to shape the regional plan, then zoom in to sharpen the creative brief, pressure-test the work, align stakeholders, and help teams deliver at a high bar.

What You’ll Do:

• Lead US + CA marketing strategy across major product, feature, and brand moments—ensuring strong regional planning, clear priorities, and high-quality execution.
• Partner closely with the other regional marketing directors (EMEA, APAC, etc) to deliver the creative toolkits, frameworks and assets they need to launch localized versions of these campaigns in their regions.
• Own the development of integrated campaign strategies for the Americas, from brief through launch and optimization.
• Partner cross-functionally with Product Marketing, Creative, Growth, PR/Comms, Social, Lifecycle, Retail, Commercial, and international counterparts to bring launches to market in a cohesive way.
• Translate company and product priorities into clear, differentiated regional narratives and marketing plans.
• Drive alignment across a fast-moving, matrixed organization, bringing clarity to timelines, responsibilities, decision points, and tradeoffs.
• Help ensure campaign work is both strategically strong and operationally executable across channels.
• Use performance signals, customer understanding, and market context to refine plans and improve impact over time.
• Contribute to how Oura shows up in the US, our biggest market, while balancing brand-building with business performance.
• Mentor and elevate brand marketing talent, while raising the bar for strategic thinking, communication, and integrated execution across the team.

We would love to consider you for this role if you have:

• 12+ years of experience in integrated marketing or brand marketing, with meaningful experience in consumer tech, wellness, lifestyle, or similarly high-bar consumer brands.
• A proven track record of leading large, cross-functional campaigns and launches that span multiple channels and stakeholders.
• Strong experience translating complex products, features, or ideas into simple, compelling, customer-facing stories.
• Top notch creative instincts via being part of teams delivering best in class work
• Exceptional strategic judgment and the ability to drive clarity in ambiguous, fast-changing environments.
• Excellent communication skills across writing, presentations, and verbal storytelling; able to influence at all levels of the organization.
• Deep cross-functional instincts and a highly collaborative working style.
• Strong organizational and operational discipline without losing sight of creative quality.
• Experience leading or mentoring senior marketers and helping teams do their best work.
• A leader who is hands-on, low-ego, high-accountability, and energized by building in a scaling environment.

Nice to Have:

• Experience working across both brand and performance/growth contexts.
• Experience across both hardware and software or connected product ecosystems.
• Exposure to health tech, wearables, or behavior-change categories.
• Experience operating in regional or international marketing structures.

Benefits 

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $200,600 - $236,000
• Region 2 $182,750 - $ 215,000
• Region 3 $164,900 - $194,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).