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Senior Analyst, Marketing Analytics & Insights

Hybrid

About Panasonic Well:  

Panasonic Well is a new venture and business incubator within the Panasonic Group, committed to innovating new services and technologies to improve the lives of modern families. Our teams are relentlessly focused on improving health, wellness and overall well being outcomes for families, nuclear and extended. By connecting hardware, software and services through industry-leading, responsible AI, our ecosystem of solutions helps families create harmony and live healthier and happier every day  

Panasonic Well is a division of Panasonic Holdings Corporation, and operates both in the US and Japan.

About The Role:

As a Senior Analyst, you will be responsible for analyzing and optimizing our marketing efforts to drive user acquisition, retention, and revenue growth. You will work closely with the marketing team, utilizing data-driven insights to develop and execute marketing strategies that maximize our customer base and increase revenue. You will be able to shape our marketing initiatives, experiment with new ideas, and leverage the latest tools and technologies to achieve our business objectives.

What You’ll Get To Do: 

  • Build robust data infrastructure for our marketing strategy and current data streams.
  • Conduct in-depth analysis of marketing campaigns, user behavior, and market trends to identify growth opportunities.
  • Utilize data skills to synthesize large amounts of data from disparate sources (e.g., Google Analytics, app usage data, advertising platforms) into actionable insights and recommendations that enable the marketing team to optimize marketing spend, conversion, retention & LTV.
  • Lead product analytics initiatives to track and optimize key performance metrics, including Monthly Active Users (MAU) and Daily Active Users (DAU), providing actionable insights to enhance user engagement and drive product strategy.
  • Design and implement A/B tests and other testing methodologies to evaluate the performance of marketing campaigns, landing pages, messaging, and user experiences. 
  • Develop and maintain dashboards for omni-channel marketing programs, including KPI and measurement development, in-market optimization, post-campaign reporting & media mix modeling.
  • Partner with internal stakeholders (e.g., finance, engineering, marketing & product) to develop and evolve LTV and marketing attribution frameworks.
  • Analyze customer data to identify opportunities for increasing customer lifetime value. 
  • Identify target audience segments and develop personalized marketing strategies to drive customer acquisition and retention. 
  • Collaborate with external vendors, agencies, and partners to execute marketing initiatives and campaigns effectively. 
  • Develop and maintain marketing dashboards, reports, and performance metrics to track the effectiveness of marketing efforts. 
  • Continuously refine testing processes and frameworks to improve efficiency and effectiveness.
  • Stay up-to-date with industry trends and best practices in growth marketing, and proactively suggest new ideas and initiatives to improve performance.

What You’ll Bring:

  • Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's degree preferred).
  • 5+ years of business analytics experience, with a strong understanding of advertising/marketing business objectives and dynamics.
  • Proven experience as a Senior Marketing Analyst or similar role, focus in attribution, MMM modeling, experimentation, incrementality studies, and lifetime value modeling.
  • Advanced SQL skills and experience using Microsoft Excel/Google Sheets or other similar tools to manipulate and analyze data
  • A deep understanding of statistical analysis, algorithms, experiment design, and common pitfalls of data analysis.
  • Strong analytical and quantitative skills, with proficiency in data analysis tools such as Tableau, Mixpanel, Snowflake, Google Analytics, and other analytics platforms. 
  • Experience with A/B testing methodologies, statistical analysis, and data-driven decision-making.
  • Knowledge of digital marketing channels and tactics, including SEO, SEM, paid social, offline (direct mail, out-of-home, podcast, etc.), and email marketing. 
  • Familiarity with CRM systems and marketing automation platforms. 
  • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights. 
  • Strong attention to detail and the ability to prioritize and manage multiple projects simultaneously. 
  • Self-motivated, proactive, and comfortable working in a fast-paced, collaborative environment.

What We Offer:

The future of work at Panasonic Well is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.

Local (Bay Area) employees are expected to come into the office on Mondays & Wednesdays and optional on the other days of the week. Fully remote (Work From Home) employment may be available for select positions.

Grade level and salary ranges are determined primarily through the scope and complexity of the role along with a review of the applicant’s experience and skills, as well as alignment with geographic market data and equity with other team members.

Employee benefits include:

  • Opportunity to join a hyper-growth startup on a mission to make well-being attainable for modern families
  • Competitive compensation 
  • Comprehensive benefits (Medical, Dental, Vision, HSA, FSA)
  • 401(k) with employer match 
  • Life & Short Term Disability Insurance
  • Supplemental Medical Coverage
  • Unlimited Vacation & Accrued Sick Leave
  • 12 Company Holidays 
  • Paid Maternity & Parental Leave
  • Paid Caregiver Leave 
  • Employee Assistance Program
  • Group and 1-on-1 Career Coaching
  • Pet Insurance
  • Casual Dress Code
  • Catered Lunch & Snacks 
  • Discounts on Panasonic products
  • Company Social Events

We are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest.

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