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Affiliate Account Manager
Who We Are:
Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric stands as the largest independent partnership marketing agency in the US. Our foundation is built on transparency, fierce independence, and a commitment to innovative technology. At PartnerCentric, we are redefining the agency landscape and believe that Better Starts Here.
Position Overview:
As an Account Manager you will provide tailored and strategic insights to help maximize growth for our clients. As an Account Manager of Client Success, you’ll provide comprehensive, strategic, and business-centric support for your portfolio of clients. A successful candidate will have the ability to analyze trends to provide key takeaways for future strategy and growth. This role will focus on enhancing performance by utilizing integrated marketing strategies across various marketing channels. With complete insight into the client’s business, the Account Manager will serve as a trusted advisor to clients and provide guidance and advice on how marketing strategies and tactics can influence business results. This role must cultivate trust and confidence with clients and mentor client success staff within their portfolio.
Responsibilities:
Client Leadership: Provide comprehensive, strategic, and business-centric support for their portfolio of clients, while ensuring exceptional execution and personalized service for each of their clients.
Client Relationship Building: Developing direct collaborations with decision-makers, and facilitating new partnership opportunities, case studies, and promotional/press partnership opportunities.
Client Planning: Spearhead quarterly strategy planning across their client portfolio and ensuring that quarterly plans are compelling, actionable, data-driven and fueled by innovative insights.
Client Education: Consistently demonstrate the agency’s value through regular business reviews, presenting innovative solutions, and educating clients on emerging trends.
Marketing Strategy: Lead the strategic oversight of program strategies to ensure alignment with client objectives, utilizing performance data and market trends to guide optimization efforts.
Data-driven Insights: Oversee and consistently improve the tracking and analysis of campaign performance, ensuring quality and regulatory adherence while proactively identifying and mitigating risks.
Client Satisfaction: Dedicated to ensuring client satisfaction and consistently improving performance metrics. Evaluates and assesses client contracts regularly to ensure that objectives are being exceeded.
Responsible for other tasks and projects as assigned by Client Services department leadership, as needed.
Role Requirements:
Bachelor’s degree in Marketing, Business, or a related field.
At least 3-5 years of experience in performance marketing services, and at least 3 years of experience in affiliate marketing, performance PR, or performance-focused influencer marketing.
Demonstrated success in managing and scaling strategic client accounts within a dynamic marketing environment with a proven track record of delivering high customer satisfaction scores through NPS.
Excellent communication skills, with proficiency in engaging and influencing senior executives and stakeholders.
Experience with digital marketing platforms and analytical tools, with the ability to leverage these technologies to drive campaign effectiveness and ROI.
Excellent interpersonal skills to build and maintain relationships with key influencers and decision-makers within client organizations.
Highly dependable individual who thrives in a fast-paced environment and is a self-starter. Embodies a positive outlook and culture.
Expertise in identifying and capitalizing on market trends to create strategic marketing opportunities that align with client goals.
Project management capabilities, with a proven track record of successfully leading multiple projects in a dynamic marketing environment.
Strong proficiency in data analysis and performance metrics to inform strategic decisions and drive client success.
The ability to innovate and present new marketing solutions and technologies that keep the agency and clients at the forefront of the industry.
Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth.
Key Performance Indicators (KPIs):
Client NPS Rate
Net Revenue Retention
Client Revenue Growth Rate
Most Important Things (MITs):
Client Communication
Strategy, Development and Execution
Client Retention and Client Revenue Growth
Benefits & Perks:
Competitive salary.
Comprehensive health, dental, and vision insurance.
401(k) plan with employer matching.
Remote work arrangements.
Generous Flex Day policy and observed company holidays.
Opportunities for professional growth through training and leadership developmentprograms.
Why Join Us:
At PartnerCentric, you will be at the forefront of marketing innovation, shaping the future of client relationships. Our environment is one of collaboration and continuous growth, where your contributions will directly impact our clients and the agency’s trajectory.
Head of Influencer/Creator Marketing
Who We ArePartnerCentric is a leader in affiliate and partner marketing, leveraging innovative technologyand personalized strategies to help brands grow revenue and drive unparalleled value. As apeople-first company, we prioritize diversity in thought, experience, and background to foster aninclusive, collaborative culture. Our vision is to set the gold standard in partner marketingthrough proprietary technology and world-class client support.
As we expand our service offerings, PartnerCentric is focused on developing an innovative andindustry-leading Influencer/Creator Marketing service line. This new initiative aligns with ourcommitment to delivering transformative value and measurable results for our clients.We support remote work styles for anyone legally eligible to work in the U.S.
A Week in the LifeAs the Head of Influencer/Creator Marketing, you will be responsible for building and scalingPartnerCentric’s Influencer/Creator Marketing service line, collaborating with industry leaders,and developing strategies that position PartnerCentric as a leader in this space. Your weekmight include:
Monday: Drafting a market positioning strategy for the Influencer/Creator Marketingservice line, including value proposition, messaging, and competitive analysis.
Tuesday: Meeting with an influencer technology platform partner to discuss integrationopportunities and joint go-to-market strategies. Participating in a sales call with aprospect where influencer marketing is a defined opportunity.
Wednesday: Creating a co-marketing proposal with a current influencer marketingclient, highlighting mutual wins and industry case studies. Reaching out to industryluminaries to explore speaking opportunities and partnerships.
Thursday: Developing a new pipeline of influencer marketing opportunities, analyzingtrends, and strategizing targeted outreach for potential clients. Engaging with existingclients to nurture relationships and gather feedback on service offerings.
Friday: Evangelizing PartnerCentric’s Influencer/Creator Marketing value proposition atan industry webinar or conference. Wrapping up the week by reviewing key metrics,celebrating wins, and identifying areas for improvement.
Responsibilities
Service Line Leadership
P&L Ownership: Oversee the financial performance of the Influencer/Creator Marketingservice line, ensuring profitability and sustainable growth.
Revenue Growth: Drive and manage a six-figure contribution in net new revenue to thebusiness through the development and execution of the influencer/creator marketingservice line.
Sales Pipeline Development: Build and manage a robust sales pipeline ofinfluencer/creator marketing opportunities, focusing on attracting new clients andexpanding relationships with existing ones.
Strategic Accountability: Align financial, operational, and sales objectives to supportthe overall growth and success of the business.
Strategy Development
Define the market positioning of PartnerCentric’s Influencer/Creator Marketing service,including messaging, differentiation, and competitive strategy.
Build and execute strategies to attract non-traditional clients for PartnerCentric,expanding the company’s reach into new markets and focusing on opportunities outsideits traditional core business.
Develop and execute a comprehensive influencer/creator marketing strategy that alignswith overall business objectives.
Identify emerging trends and opportunities in the influencer and creator space to keepthe brand ahead of competitors.
Act as a forward-thinking leader, setting the strategic direction for the service line andensuring its alignment with market opportunities and client needs.Partnership Management.
Build and nurture relationships with influencer technology platforms, social mediaplatforms, and industry thought leaders.
Negotiate contracts and manage campaign deliverables, timelines, and budgets.Campaign Execution
Develop and execute strategies to build a robust pipeline of influencer marketingopportunities, leveraging existing relationships and personal networks. Preference willbe given to candidates who bring a book of business.
Design and oversee creative, impactful, and measurable influencer/creator campaignsacross multiple platforms (e.g., Instagram, TikTok, YouTube, etc.).
Collaborate closely with internal teams, including Sales, Product, and Analytics, toensure seamless integration of influencer marketing strategies with broader companygoals.
Team Leadership
Manage and grow a high-performing team of influencer marketing specialists
Lead internal training programs to upskill the influencer team on emerginginfluencer/creator marketing trends and best practices.
Guide the evaluation and adoption of new technologies to streamline influenceridentification, campaign management, and reporting.
Promote a culture of innovation, collaboration, and excellence within the team andacross the organization.
Analytics and Reporting
Develop KPIs and metrics to measure the effectiveness of influencer marketinginitiatives.
Regularly analyze campaign performance, providing actionable insights to stakeholders.
Role Requirements
Proven experience in influencer marketing, creator marketing, or a related field, with astrong understanding of industry trends and best practices.
Demonstrated ability to define and execute market positioning and service linestrategies.
Knowledge of FTC guidelines and industry regulations around sponsored content.
Immediate credibility with clients, with the ability to be seen as a thought leader oninfluencer marketing and provide expert insights to drive client success.
Exceptional communication and presentation skills, with experience in industry advocacyand public speaking.
Experience managing client relationships, with a proven ability to nurture accounts andidentify opportunities for collaboration and growth.
Entrepreneurial mindset with a track record of developing and scaling new businessopportunities.
Bachelor’s degree in Marketing, Communications, or a related field required; advanceddegree or equivalent experience preferred.
Key Performance Indicators (KPIs)
Incremental revenue growth driven by the Influencer/Creator Marketing service line,meeting or exceeding quarterly and annual financial targets.
Growth in client acquisition, including a specific focus on building a pipeline of non-traditional clients outside PartnerCentric’s core business.
Employee satisfaction and retention within the influencer marketing team.
Engagement metrics with influencer platform partners and industry thought leaders.
Client satisfaction and retention metrics for influencer marketing services.
Participation in and impact of co-creation and co-marketing initiatives.
Benefits & Perks:
Competitive salary and bonus structure.
Comprehensive health, dental, and vision insurance.
401(k) plan with employer matching.
Remote work arrangements
Generous Flex Day policy and observed company holidays.
Opportunities for professional growth through training and leadership developmentprograms.
Why Join Us:
At PartnerCentric, you will be at the forefront of marketing innovation, shaping the future of client relationships. Our environment is one of collaboration and continuous growth, where your contributions will directly impact our clients and the agency’s trajectory.