Field Marketing Manager

Who Are We?

Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

Postman is looking for a Field Marketing Manager to drive pipeline growth and market development across Germany. This role sits within Revenue Marketing and is focused on executing localized, high-impact programs that resonate with a technical and detail-oriented audience. You’ll adapt regional strategy into in-market execution that builds trust, credibility, and pipeline. You’ll work closely with sales to align marketing to account priorities and pipeline goals, ensuring programs are tailored to the unique dynamics of the German market.

We’re looking for someone who understands how to localize effectively and execute programs that drive meaningful engagement and pipeline.

What You’ll Do

Germany Pipeline Contribution & Localization

• Execute regional marketing plans tailored to the German market
• Drive pipeline creation and early- to mid-funnel engagement
• Ensure strong localization of messaging and programs

Integrated Campaign Execution (Field + Digital + ABM)

• Execute integrated programs across:
• In-person and virtual events
• Account-based marketing programs
• Digital campaign support
• Ensure campaigns are adapted for local relevance and effectiveness

Sales Partnership & Account Engagement

• Partner with Germany sales teams to:
• Identify target accounts
• Execute account engagement strategies
• Support pipeline progression
• Align marketing efforts with sales priorities and territory plans

Events & Field Programs

• Execute field programs including:
• Local events and roadshows
• Industry conferences and sponsorships
• Partner-led activations
• Focus on building trust and credibility through high-quality engagement

Localization & Market Insight

• Adapt messaging, content, and experiences for the German audience
• Provide feedback on market trends, buyer behavior, and competition

Performance & Pipeline Accountability

• Track performance against pipeline KPIs
• Optimize programs based on outcomes and insights
• Ensure visibility into Germany’s contribution to regional pipeline

About You

Experience

• 5–8+ years in field or regional marketing in B2B SaaS
• Experience in the German market preferred
• Proven ability to execute localized campaigns

Skills & Approach

• Strong localization and attention to detail
• Ability to build credibility with technical audiences
• Data-driven and execution-focused
• Fluent in German and English preferred

What Success Looks Like

• Consistent growth in Germany pipeline
• Strong localization and market resonance
• High-quality programs that build trust and engagement
• Clear alignment between marketing and sales

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.