Director, Demand Generation

Radicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. We believe technology plays a crucial role in the success of the human services sector, but no single system can meet the diverse needs of every agency. That’s why we’ve built Radicle Health as a home for mission-driven products that support organizations in delivering essential services. Under one roof, our teams learn from each other, test ideas faster, and think holistically about the individuals and communities we serve.

About the Job:  

Radicle Health is looking for a Director, Demand Generation. In this role, you will build and scale a best-in-class inbound, ABM, and digital demand engine that generates $4M+ in sales-accepted pipeline per quarter, with SEO, AEO, ABM, and referral channels as durable, compounding growth levers  

Who you are:  

• 6+ years of experience in Demand Generation.  

• Revenue-Driven: Thinks in pipeline dollars, not vanity metrics. 

• ABM/ABX Strategy: Has designed and run ABM/ABX programs with Sales that generated measurable pipeline. 

• SEO Mastery: Expert in intent modeling, topic authority, and technical fundamentals. 

• AEO Fluency: Wins in AI-driven discovery, featured snippets, and zero-click results. 

• Analytical Rigor: Data-first, ROI-oriented decision-maker. 

• Strategic Content Judgment: Knows what content should (and should not) exist. 

• Collaboration: Trusted partner across Sales, Events, Product, RevOps, and CS. 

• Leadership: Creates clarity, accountability, and results. 

• Brand Stewardship: Maintains a high bar for clarity and cohesion. 

• Grit: Executes in lean, imperfect environments. 

What you’ll be responsible for:  

Pipeline Generation 

• Generate $16M+ in marketing-sourced pipeline annually ($4M per quarter), measured by sales-accepted opportunities created. 

• Inbound and ABM-sourced pipeline is high quality, trusted by Sales, and repeatable 

ABM / ABX 

• Design and scale ABM/ABX programs for ICP accounts (primarily 1:few and 1:1). 

• ABM/ABX becomes a consistent, measurable source of sales-accepted pipeline. 

• ABM plays are tightly aligned with Sales on target accounts, messaging, and follow-up. 

SEO & AEO 

• SEO & AEO are top 1–2 pipeline-producing channels 

• Radicle Health consistently appears: 

• On page one for priority non-branded, high-intent searches 

• In featured snippets and “best / comparison” queries 

• In AI-generated answers and zero-click discovery environments 

• Organic visibility reliably converts into opportunities, not just traffic 

Inbound Conversion Effectiveness 

• Inbound attracts high intent buyers and accelerates sales conversion 

• Visitor → opportunity conversion improves q/q 

Inbound Channel Cohesion 

• Paid, website, and content operate as a single inbound system. 

• Websites function as both a trusted source of truth and a conversion engine. 

• Content investment aligns tightly to buyer intent and revenue impact. 

Systems & Metrics 

• Experience with ABX and Demand Generation platforms, examples: 6Sense, Demand Base, Clay 

• Leverage Hubspot for clear, trusted attribution for inbound pipeline 

• Leadership has clear answers to: 

• Where inbound pipeline is coming from 

• What content and channels drive opportunities 

• What should be doubled down on or deprioritized 

Referrals and Reviews 

• Customer referrals are a consistent, trackable pipeline source 

• Review platforms strengthen credibility & conversion 

Team & Operating Rhythm 

• Effectively lead 1 FTE & agency/contractor resources  

• High accountability, quality bar, and decisive performance management 

What we offer:  

• Unlimited PTO policy  

• Competitive medical, dental, and vision healthcare coverage   

• 401k matching  

• Paid holidays  

• Volunteer time off  

• Paid parental leave  

• Remote work stipend   

• Compensation: $140,000 - $160,000 Base Salary with Bonus Eligibility  
• Location: Remote  

Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process.  

Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.