Freelance - Braze Developer

RAPP Dallas is looking for a Freelance - Braze Developer to join our award-winning Technology team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE: 

RAPP is seeking a Braze Engineer to join our team. This role focuses on audience management, templated email development, executing a process for proofing campaign variations prior to launch, handling production launches, overseeing automated campaigns, and providing basic reporting/feedback on campaign execution.  The ideal candidate will possess Braze experience in an agency environment

YOUR RESPONSIBILITIES: 

• Audience Development: Configure audience segmentation in Braze based on provided targeted fields, value set, suppression criteria and required business rules.  Develop & run audits to validate segmentation.
• Data Management: Manage data ingestion to Braze platform in support of Audience Development.
• Email Development: Develop and modify responsive email and email templates from HTML generated by design team via Figma+Emailify (or) cloning and modifying existing resources (or) building new versions from templated components.
• Email Proofing: Develop and execute a process for delivering “proofs” of every campaign touch variation to internal (agency) and external (client) stakeholders.  Follow agency best practices.  Develop campaign test data and maintain proofing lists.
• Campaign Set-up: Email campaign set up, including Seeds. Align on A/B test structure when required.  Schedule campaigns based on approved send dates / times and execute email deployments via Braze.
• Triggered Sends: Set-up and manage triggered sends to automate real-time responses based on customer actions as needed.
• Reporting: Generate campaign performance reports and/or dashboards to monitor operations.  Track key metrics e.g. open rates, click-through rates, and conversion rates to measure campaign success.
• Collaboration: Work directly with client teams to understand requirements, provide technical guidance, and ensure successful project delivery.  RAPP will provide technical oversight for adherence to agency best practices and to provide implementation guidance as needed.

REQUIRED SKILLS: 

• Braze: 3-5 years of experience in a similar role.  Proven track record of successfully managing and launching marketing campaigns.  Proficiency with Braze Data Platform, Email, Journey Orchestration, Cross-Channel Messaging, Experimentation, Reporting.
• Scripting with Liquid: Proficiency using Liquid scripting for Dynamic Content and Personalization.
• Project Management: Experience managing multiple tasks simultaneously and ensuring timely delivery.
• Communication Skills: Strong verbal and written communication skills, capable of conveying complex technical concepts to non-technical stakeholders.

 

---

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $50 - $60/hr. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.