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starpower - Director, Digital & Influencer Strategy

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

About starpower: 

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative.  The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network.  We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. 

What You’ll Do: 

  • Support the development and execution of influencer marketing strategy and offerings across a diverse portfolio of brands and industries. 
  • Drive best practices, measurement frameworks, and ROI benchmarks to ensure influencer activations deliver meaningful business results. 
  • Partner closely with account leads to integrate Digital Innovation Center of Excellence (DICE) offerings into workstreams and larger, integrated campaigns. 
  • Mentor a growing Strategy team, embedding influencer expertise at the core of their development and elevating starpower’s strategic capabilities.  

Digital & Strategy 

 
  • Lead the development and execution of data-driven influencer marketing strategies for starpower clients  
  • Advise starpower account teams on day-to-day influencer and celeb campaigns from vetting, contracting to content briefing, partner deliverables and reporting 
  • Contribute to larger integrated marketing campaigns by counseling leads on influencer activation strategy to enhance relevance and impact 
  • Lead paid strategy development for influencer activation 
  • Identify opportunities for experiential and real-world activations/events that deepen influencer engagement or generate content for clients 

 

Cross-Functional Collaboration 

 
  • Partner with account leads and DICE leads to ensure influencer workstreams are integrated and seamless 
  • Collaborate with starpower partners including talent agencies, managers, and influencer (and social) platforms to cultivate deeper relationships 
  • Manage expectations with DICE senior leadership; present results, roadmap and strategic recommendations 

 

Measurement & Insights 

 
  • Establish campaign KPIs and benchmarks; manage report template optimization based on performance and platform updates 
  • Analyze client results to inform recommendations for optimization and future campaigns 
  • Support the rollout of dashboards and frameworks to bring transparency and consistency to influencer performance reporting for starpower clients 

 

Best Practices & Leadership 

 
  • Mentor and guide high-performing DICE team members on influencer best practices, campaign execution, and client management 
  • Stay current on emerging platforms, trends, best practices as well as FTC and SAG guidelines/requirements and assigned client standards and  
  • Develop and manage trend reporting and share across starpower internally and with clients  
  • Facilitate training and internal education of influencer best practices and efficient ways of working 

 

Who’ll Love This Job: 

  • You’re intuitive and anticipate client needs. 
  • You’re a proactive problem-solver who thrives with minimal oversight. 
  • You’re flexible and know how to keep momentum. 
  • You’re passionate about pop culture and entertainment. 

What You Should Have: 

  • 8+ years of client service and talent procurement experience. 
  • Proven track record in influencer marketing, including strategy, measurement, and integration. 
  • Deep understanding of pop culture and entertainment trends. 
  • Strong relationships with talent agencies, managers, and publicists. 
  • Experience negotiating talent deals and managing campaign budgets. 
  • Familiarity with FTC guidelines and SAG requirements. 
  • Strong written and verbal communication skills, including deck creation and client presentations. 

Pay Range: $95,000 - $150,000

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.

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