Growth and Lifecycle Marketing Manager, B2C

About Relay Payments

Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces with industry leaders like Pilot Company, Maverik, Schneider, Coyote Logistics, Lineage Logistics, and others to provide secure, reliable over-the-road transactions. Founded in 2019, our Atlanta-based fintech includes more than 150 team members and has won awards for product innovation, customer service, and organizational culture. We are a proud sponsor of NASCAR and William Byron from Hendrick Motorsports for 2024. For more information about Relay, visit relaypayments.com.

About The Role

Are you a data-driven marketer who thrives on optimizing customer journeys and driving growth in a startup environment? Relay Payments is searching for a Growth and Lifecycle Marketing Manager, B2C, who will be instrumental in growing our B2C segment. With a strong background in e-commerce or app-based startups, you’ll leverage your expertise in analytics, intent data, user segmentation, and messaging to drive targeted and effective campaigns.

In this role, you’ll manage the entire B2C marketing funnel, collaborating closely with our product team to ensure alignment on customer experience and conversion strategies. You’ll also take charge of our owned media channels, creating campaigns that resonate with truck drivers and deliver real value. If you are passionate about using data to drive decisions, optimizing every touchpoint in the customer lifecycle, and seeing the results of your efforts in real time, this role is for you. Reporting directly to the CMO, you’ll have the chance to shape the future of Relay’s B2C marketing and contribute significantly to our growth.

• Develop and manage the entire B2C marketing funnel, focusing on acquisition, upsell, retention, and re-engagement.
• Optimize customer journeys through data-driven analysis, user segmentation, and personalized messaging strategies.
• Collaborate with the product team to align marketing strategies with customer experience and conversion goals.
• Lead the strategy and execution of owned media campaigns, targeting key user segments.
• Utilize analytics and intent data to drive targeted marketing initiatives and measure their effectiveness.
• Continuously optimize marketing campaigns to improve conversion rates and drive growth.
• Report on key performance metrics, providing insights and recommendations for future campaigns.
• Stay informed about industry trends, best practices, and competitive landscape to drive innovation in B2C marketing efforts.

About You

• 5+ years of growth marketing experience with a focus on lifecycle marketing for mobile app users
• Familiar with platforms like OneSignal or Braze for managing customer engagement and messaging
• Strong experience in user segmentation and targeting to optimize customer journeys and campaign effectiveness
• Organized, strategic, and disciplined in your approach to marketing execution
• Proven ability to measure and enhance the effectiveness of campaigns at each stage of the funnel
• Experienced in developing and executing integrated marketing campaigns across channels (email, direct mail, digital advertising, social media)
• Capable of managing multiple marketing programs simultaneously, ensuring alignment with overall growth goals
• Strong understanding of how to leverage product and mobile marketing to drive B2C growth
• Open to experimenting with new strategies and adapting based on data-driven insights

Our Core Values

• Invent the Future - We embrace the spirit of invention, the idea that there’s always a better way. Together we dream big, fail fast, drive forward, and find creative solutions where others see roadblocks. We prize grit, resilience and speed as we work to transform our industry and to move it into the future.
  
  
• Own the Work - Our work is a source of personal pride and fulfillment. We’re here because we relish a challenge and enjoy the exercise of proactively identifying and solving problems. We understand the power of accountability and are in constant pursuit of “more and better” for our customers, our partners and ourselves.
  
  
• We’re in it Together - We’re all in, committed to, and driven by our shared ambition and vision; we understand that alignment and collaboration are imperative. We set aside our ego to actively sync with one another, becoming greater than the sum of our parts. We are consistently open and generous with information, clear, concise and direct in our communication.

Why Relay Payments

• This is a game-changing chance to join one of Atlanta’s best-funded, most well-positioned fintech start-ups.
• We are generously sharing equity in the company - everyone’s an owner!
• We invest in your future with our 401K match program and personal/professional development funds. 
• Do what’s best for your mental, physical and emotional health with our “Be Reasonable” PTO policy.
• We offer competitive benefits including medical, dental and vision insurance.
• And lots, lots more!

Relay Payments is an equal opportunity employer. At Relay Payments, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.