Growth Marketing Manager (East)

Relyance AI is seeking an enthusiastic and driven Growth Marketing Manager in driving customer acquisition, retention, and revenue growth.The ideal candidate will have a strong understanding of data-driven marketing strategies, experimentation, and channel optimization. This will be a key role in designing and executing campaigns from end-to-end that increase brand awareness, user acquisition, and engagement across digital channels. 

Responsibilities:

• Event Management: Own and manage the end-to-end planning and execution of marketing events (trade shows, speaking engagements, field events), focusing on logistics, vendor coordination, and creating engaging attendee experiences.
• Social Media: Support the social media strategy, including content creation, scheduling, and engagement to drive brand awareness, engagement, and lead generation.
• Lead Nurturing: Write, implement, and optimize email nurture series, blog posts, and content to engage prospects, educate them, and guide them through the sales funnel. 
• End-to-End Campaign Management: Plan, execute, and optimize multi-channel campaigns that nurture leads and feed qualified prospects to the sales team. Collaborate with the sales team to ensure seamless handoff and alignment.
• Team Collaboration, Organization, and Support: Own the marketing calendar, assisting in keeping the marketing team organized, managing timelines, resources, and cross-departmental coordination to ensure the smooth execution of all marketing activities.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• 4+ years experience in growth marketing with strong focus on events, social media, and/or  campaign management in a fast-paced tech startup environment.
• Proactive, positive attitude, and eagerness to learn.
• Highly organized, self-motivated, and detail-oriented, with a strong ability to prioritize tasks and manage resources.
• Results-driven mindset with a focus on experimentation and optimization.
• Leverage artificial intelligence (AI) tools and technologies to enhance efficiency, streamline workflows, and optimize daily tasks.
• Excellent communication skills, both written and verbal, collaborating across teams.
• Proficiency in Google Suite, social media platforms, a project management platform, a marketing automation platform, and CRM is a plus
• Industry experience in security and/or privacy is a plus
• Interests in AI and data governance.

Working at Relyance AI: 

At Relyance AI, we create an unreasonably hospitable and data-driven culture. We prioritize exceeding customer, and each other’s, expectations in every interaction. This means empowered team members solving problems proactively based on information, crafting personalized experiences, and radiating enthusiasm. Behind the scenes, trust and freedom allow team members to find creative solutions, while shared purpose and recognition fuel a spirit of greatness to truly wow customers and each other. We deconstruct failures to learn from them and take great pride in our successes; celebrating both.

Relyance AI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are committed to fair and equitable compensation practices. We use data-driven pay practices with the goal of ensuring offerings are competitive to the market and our team members are being compensated correctly based on their roles, experience, and location. As such, the base salary pay range for this role is $95k to $110k.