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Executive Director of Brand Sales

Washington, DC Metropolitan Area

It’s an exciting time to be in marketing. Emerging technologies and evolving consumer expectations are transforming how brands connect with audiences. Today’s consumers are more informed, empowered, and privacy-conscious than ever.

Resonate is at the forefront of this shift, delivering AI-powered marketing data and identity solutions that help organizations uncover deeper insights and drive smarter strategies. By making data more powerful, accessible, and actionable, we enable our clients to stay ahead in a dynamic landscape.

Our mission is simple: empower companies to unlock rich insights and optimize engagement. Backed by passionate leaders, innovative engineers, and a driven sales team, Resonate is redefining what marketing intelligence can achieve.

Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering thousands of attributes that reveal their underlying values, beliefs, and motivations. If you have been in the AdTech or MarTech industry and are looking for the opportunity to transform an industry, look no further than Resonate.

Resonate is seeking a high-performing, consultative Executive Director, Brand Sales to drive revenue growth within a defined territory or named account list. This is a senior-level role for a proven sales leader who thrives in a fast-paced environment and is passionate about helping brand-side marketers harness the power of data and consumer intelligence. You’ll take full ownership of the sales cycle — from prospecting and pipeline development to deal close — while collaborating closely with internal teams to deliver tailored solutions that meet client needs.

As the face of Resonate to brand marketers, insights teams, and marketing executives, you’ll lead with a deep understanding of client challenges and a clear vision of how our data-driven platform can unlock business value. If you’re a strategic seller with a knack for building relationships, influencing decision-makers, and consistently exceeding targets, this role is built for you.

Key Responsibilities 

  • Create and drive revenue within a specified territory or list of named accounts 
  • Clearly and passionately present Resonate’s data & software solutions to client-side buyers in data analytics, consumer insights & research, brand management, and marketing leadership roles.  
  • Maintain full ownership of your territory/assigned target clients and sales cycles – from lead generation through successful deal close, pulling in necessary resources from Resonate to assist as needed. 
  • Prospect territory and generate a high volume of quality meetings with viable prospects to build a strong revenue pipeline. Provide regular sales forecasting, sales plans, and other “heads-up” reporting to sales management. 
  • Qualify prospects based on needs, timing, budget, authority and fit. 
  • Understand prospect’s/customer’s organization, processes, objectives, challenges, and politics. 
  • Establish relationships at all levels of prospect’s/customer’s organization and be the primary point of contact to Resonate. Engage in a consultative sales process to understand each customer’s wants/needs/goals in order to determine and communicate where Resonate can deliver maximum value. 
  • Collaborate with the Resonate solutions engineering, product, and support teams to refine requirements and deliver business solutions. 
  • Ensure 100% customer satisfaction and retention. 

Qualifications & Experience Requirements 

  • 5+ years of proven success selling analytics/software/data solutions to marketers is required, ideally with direct connections to CRM/CDP/digital/mobile/social ecosystem. 
  • Strong foundation of contacts & relationships with marketing decision-makers in two or more industry verticals; with a proven ability to open doors and develop/grow new client relationships. 
  • Successful sales track record at or above quota and demonstrated ability to build and manage a pipeline for systematic success. 
  • Superb solution and consultative sales skills with the ability to apply creative thinking to the sales process.
  • Exceptional communication and interpersonal skills.
  • Sales Tools: Salesforce, Salesloft, Mindtickle, Microsoft Suite, Slack
  • Bachelor’s Degree required 

Personal Success Characteristics  

  • Have endless curiosity about clients’ data and business challenges and possess the problem- solving skills to help them find solutions. 
  • Have a passionate belief that Data, software and good data analytics are game changers for a customer’s business. 
  • Learn fast, apply what you’ve learned, and build on it methodically to master new skills and insights quickly. 
  • Have a high level of personal drive and discipline and know how to keep your quality high without compromising your productive outreach. 
  • Employ a systematic approach to your selling. We don’t need elephant hunters; we need people who work smart every day and produce results consistently, with an open and honest approach to managing and reporting on your pipeline. 
  • Enjoy being part of a team that collaborates and pushes each other to achieve the very best performance. 

Benefits

Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. 

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.  

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