Manager, Paid Media

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days

Revlon is looking for an enthusiastic, highly collaborative E-Retail Media Manager to drive our Brands’ retailer media performance. Specifically, this role is responsible for the strategy, planning, execution and reporting of retailer media investments across all our pure players and e-comm partners (Amazon, Walmart, Target, Macy’s, Ulta, and others) This role is responsible for all Revlon Group brands (Revlon, Elizabeth Arden, Juicy Couture, American Crew, Almay, Mitchum, Crème of Nature, etc) retailer media strategy, planning and execution.

PRIMARY RESPONSIBILITIES:
•    Be the subject matter expert on Retailer Media: leverage deep understanding of consumer, commercial and operational parts of the media ecosystem and end to end process to drive optimal outcomes from retailer media investments.
•    Partner with Marketing & Account teams to translate business strategies and needs into retailer media plans and activation that grow brand sales and increase media productivity.
•    Be the Retailer Media steward for our brands. Know the retailer media plans inside and out; effectively communicate planned results on key KPIs; drive decisions, manage timelines, ensure all who touch the media for your brand(s) are informed and aligned to goals.
•    Be a master collaborator: bring business needs for media to cross-functional teams to drive outcomes; leverage these teams to inform recommendations and strategies.
•    Drive and oversee executional excellence of Retailer Media plan with strong attention to detail. Guide and collaborate with those involved in the implementation to achieve planned goals.
•    Lead the optimization of Retailer Media spend. Monitor results to ensure plans deliver as expected. Give feedback to internal and external teams to improve performance.
•    Drive external partners: manage relationships with Retailer Media AOR (Horizon) supporting teams and creative agencies to ensure media plan, activation and stewardship needs are met. Bring media-driven, consumer consumption-based insights to creative strategy and asset development. Provide feedback and coaching on creative performance where relevant.
•    Monitor industry trends and competitive and derive implications.
•    Maintain relationships with key media vendors (Amazon Ads Walmart Connect,  Roundel, Macy’s Media Network, UB Media Network) to fully understand their offerings and apply back to media plans. Partner with advertising accounts teams to continually evaluate and identify new opportunities to improve brand performance.
•    Lead development, approval, implementation and tracking of Retailer Media learning plans. Feed into testing results reporting and interpretation and lead media team POV on results and next steps.
•    Understand media technology/tools capabilities and help identify potential future needs to drive automation and better outcomes.
•    Understand beauty market and monitor keyword trends, strategically invest in key categories where this is opportunity to gain share on retail partners’ platforms.
•    Leverage business acumen to drive influence. Sell media strategy into and celebrate Retailer Media results with key stakeholders across the organization. Present media investment performance monthly to brand leadership and advise brands on creative or content optimization opportunities.

What We Are Looking For 
•    Bachelor’s degree 
•    5+ years of experience in Digital Marketing/ Media Planning roles
•    Experience planning and managing retail media (incl. Amazon, Walmart, Target) 
•    Media Agency experience is a plus.
•    Strong project management and cross-functional collaboration skills; proven ability to build relationships with internal and external stakeholders 
•    Knowledge of how to mine insights and apply to media strategies/plans 
•    Experience in media analytics, including brand lift, MMM, site analytics, etc. 
•    Demonstrated creativity, curiosity and critical thinking skills 
•    Ability to prioritize multiple (overlapping) workstreams and hard-working teams in a fast-paced environment 
•    Deep understanding of retailer media planning and activation across TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
•    Deep understanding of deliverables required for media planners and supporting activities.
•    Passion for continued understanding of evolving consumer consumption, media landscape, media industry/suppliers and media commercial drivers.
•    Strong business acumen; ability to connect media to business outcomes and processes.
•    Business writing, communication, influence and collaboration skills.
•    Attention to detail with emphasis on accuracy and quality.

Who You Are:

• Passionate about the ever-evolving media landscape and consumer behavior
• Data-lover who can identify actionable insights from robust marketing analytics
• A rapid learner who thrives in a fast-paced environment, has a constant thirst for knowledge and continuous curiosity
• Multi-tasker who can balance competing priorities and timelines
• Collaborator who thrives in dynamic teams and understands cross-functional implications of business decisions
• Extremely organized, has a high level of initiative, assertiveness and self direction.

ole Overview: 

We’re a beauty obsessed team seeking a trailblazer to join our team. If you’re a creative thinker with a passion for marketing and a knack for turning ideas into reality, we want you on our team! Are you a marketing maestro with a passion for beauty and a knack for modern trends? As our Marketing Manager, you’ll be at the forefront of driving our go-to-market strategies. You’ll be the mastermind behind our product launches & campaigns, ensuring they not only meet but exceed market expectations. Get ready to wear multiple hats, collaborate with cross-functional teams, and have a blast while doing it!

If you live and breathe beauty, products, social media, and innovative marketing strategies, this role is for you!

Key Responsibilities:

• Strategic Planning: Develop and execute marketing strategies that align with our brand vision and business goals.
• Market Analysis: Conduct market research to identify trends, customer & consumer needs, and competitive landscape.
• Go-to-Market Guru: Develop and execute go-to-market strategies that make our product launches unforgettable. From pre-launch buzz to post-launch analysis, you’ll be the go-to person working with cross-functional teams.
• Cross-Functional Collaborator: Work closely with global/innovation team, sales, and creative teams to ensure seamless execution of marketing campaigns.
• Data-Driven Decision Maker: Use analytics and market research to drive strategic decisions and optimize marketing efforts. Numbers are your best friend!
• Brand Storyteller: Craft compelling narratives that resonate with our target audience and elevate our brand presence.
• Customer Advocate: Keep the customer at the heart of everything you do. Your mission is to create experiences that delight and engage.
• Content Creation: Collaborate with creative teams to produce engaging content that resonates with our audience.
• Performance Metrics: Monitor and analyze campaign & new product performance, providing insights and recommendations for optimization.
• Trend Spotting :Stay ahead of market trends and consumer behavior to keep our brand at the forefront of the beauty industry.
• Competitive Intelligence: Maintain a deep understanding of the competitive landscape to identify opportunities and threats.
• Model in the Making: Inspire and mentor early in career talent to achieve their best work.

What You’ll Bring:

• Experience: 5+ years in marketing, preferably in the beauty industry.
• Education: BS degree in Communications, Business or Marketing, or related degrees
• Digital Savvy: Proficiency in digital marketing tools and platforms (Google Analytics, SEO, SEM, social media).  Strong knowledge of digital and social media landscape and channels, including influencer networks.
• Creativity: A flair for innovative thinking and a passion for beauty trends.
• Analytical Skills: Ability to interpret data and translate it into actionable strategies.  Familiarity with IRI/Nielsen.
• Market Insight: Strong interest in market trends, competitive landscape, and consumer behavior.

• Curiosity: Knowledge in all areas of marketing with a passion to understand and learn more especially about our business, the consumer, and how we can grow together.

• Clear Communication: Ability to effectively communicate & collaborate through multiple platforms and forums, including meetings, email, & over phone.

• Self-Starter: Ability to innovate, develop and execute against all product initiatives working collaboratively as well as independently.
• Leader & Team Player: Strong team management, project management and interpersonal skills.

#LI-Hybrid #LI-NA1

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.

The base pay range for this position is $100,000- $125,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Applicant Privacy Notice