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Regional Sales Director (GA, AL, MS)

Atlanta, Georgia

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

POSITION STATEMENT- Responsible for directing, communicating, motivating, organizing, and controlling execution of Riboli Family Wine company goals through the assigned personnel to achieve optimum sales across the Riboli portfolio. Responsible for communicating to Regional Vice President the status and needs of the District Sales Managers, Wholesalers and Trade Customers.  

ESSENTIAL DUTIES AND RESPONSIBILITIES - Current duties may be changed if job requires and/or additional duties may be assigned if necessary.
•    Responsible for managing a Senior District Sales Manager based in Georgia, Alabama & Mississippi.
•    Responsible for managing Riboli Family Wine portfolio of products within designated markets including Riboli Senior District Sales Manager, distributors, and the trade.
•    Responsible for executing the depletion, POD, and revenue plan for assigned designated markets.
•    Develops and motivates Riboli District Sales Manager, manages performance, and focuses on selling brands to market potential.
•    Responsible for planning, directing, and coordinating all sales efforts in specified markets.
•    Manages distributors to achieve pricing targets and pricing patterns that support depletions and program periods in their respective markets.
•    Responsible for completing all state pricing filings with accuracy and within timelines outlined by each market.  
•    Accountable for meeting annual depletion, POD, and revenue plan; and for managing and allocating trade spending and total sales expenses.  This included field brand budgets and distributor local marketing funds (LMF’s) and other distributor banks that may exist. 
•    Take active role in assessing Riboli District Sales Manager and distributor performance, including addressing poor performance issues.
•    Manage and develop Riboli District Sales Managers and wholesalers’ capabilities to adopt and implement Riboli Family Wine brand strategies and objectives through effective execution of the Riboli “Sales Process.”
•    This includes an active role in building monthly, quarterly, and annual business plans by market.
•    Ensure that Riboli’s key distributors are managing Riboli’s brand strategies for the trade.
•    Call on retail, on premise, & chain accounts in conjunction with the distributor or Riboli District Sales Manager.  
•    Possess thorough knowledge of products, wine industry, competitive brands, and markets.
•    Cultivate cross department relationships within the company, especially between sales, marketing, finance, and logistics, to carry out Riboli Family Wine brand strategies. Adherence to executive directions from senior leadership/ownership is a critical part of the job.
•    Exercise appropriate behavior with Riboli brands and agency brands, always representing these brands in the best and most professional manner.
•    Exercise the highest level of fiduciary duty to the company in all financial matters including budgets, promotional spending, and every aspect of the Company’s business.
•    Job execution will break into the following components:
•    30 % of time spent planning, organizing, directing, and controlling execution.
•    50 % of time spent with Riboli and Distributor managers and the trade. 
•    20 % administrative, preplanning, and follow up.
•    Each of these areas may require working evening hours and weekends when necessary to accomplish the outlined objective.  

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION, EXPERIENCE and SKILLS
•    A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales, or wine industry management jobs)
•    Minimum of 7+ years in the beverage alcohol industry with multiple years of sales management experience.
•    Good written communication skills. Incumbent must possess the ability to develop and provide all necessary written reports, correspondence, and presentations necessary to satisfy job requirements.
•    Good oral communication and people skills. Incumbent must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Incumbent must be articulated in a professional and personable manner to be a strong leader and partner to Banfi Customers and Trade. 
•    Ability to have fluent knowledge of PC, working within Microsoft Office – Word, PowerPoint, Excel, and any other company software is critical to the success of this position.  
•    Mathematical skills:  Incumbent must have the ability to calculate and interpret financial data which affects every day Riboli business.
•    For certain markets multi-language skills are required or would be a plus, i.e. Italian or Spanish (if required this will be identified during the recruitment process). 
•    Interpretive skills:  Incumbent must possess the ability to define problems, establish facts, and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to the business problem.  Ability to interpret an extensive variety of statistical information.   

PHYSICAL DEMANDS
The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the incumbent is regularly required to use their hands and eyes for PC use; reach with hands and arms; talk and hear.   The incumbent is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products in particular.  The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job. The incumbent must occasionally lift and/or move up to 50 pounds at a time, the approximate weight of a case of wine.  

ADDITIONAL REQUIREMENTS
•    Current valid driver’s license
•    Overnight travel as required and must be able to meet minimum requirement travel schedule for assigned territories
•    Prepare and present training meetings with wholesalers
•    Prepare and present training meetings with retailers
•    Good time management skills
•    No DWI offenses
•    No illegal drug use
•    Certain positions require residence in specific areas (if required this will be identified during recruitment process or during the course of employment).
•    Must use for business a clean, late model, presentable and fully operational 4 door vehicle that reflects professionalism (company auto allowance provided).
•    Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers.

#LI-REMOTE

Pay Range

$135,000 - $150,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

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