Director, Marketing - US MadeGood

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

As the Director of Marketing for the US market, reporting to the Global VP Marketing, you will play a critical role in accelerating US growth by operationalizing and executing the strategic vision of the MADEGOOD brand. You will lead the US marketing team, scaling brand growth, operational excellence, and consumer engagement. Your mandate includes building effective local campaigns, managing product portfolios, and leading cross-functional initiatives that achieve consumer and business objectives.

Primary Responsibilities:

Strategic Alignment & Execution:

• Lead the adaptation of the global MADEGOOD brand strategy in the US —shaping and driving it to fit the unique dynamics of the market.
• Ensure alignment and synergy between global strategic initiatives and US operational execution.
• Participate actively in the global center of excellence, contributing US market insights to inform broader brand decisions.

Business Planning & Operational Effectiveness:

• Lead the development and execution of annual business plans to scale the MADEGOOD brand within the US.
• Manage product lifecycle strategically, including product segmentation, go-to-market plans, and SKU optimization in alignment with global guidelines.
• Develop and implement robust price-pack architecture informed by local market insights and aligned with global pricing strategies.

Brand Communications & Market Engagement:

• Develop localized brand communication plans that effectively leverage the global creative platform to drive consumer awareness, household penetration, and brand equity.
• Partner closely with internal creative and media teams to execute impactful campaigns across all consumer touchpoints, optimizing both upper and lower funnel tactics.
• Represent marketing in strategic customer meetings, equipping sales teams with compelling tools and narratives to drive growth.

Performance Metrics & Optimization:

• Establish and monitor clear, actionable KPIs aligned with global marketing objectives.
• Utilize data-driven analytics to refine market strategies, optimize marketing ROI, and continuously improve operational effectiveness.

Budget and Resource Management:

• Effectively manage and allocate the US marketing budget to maximize returns and support strategic initiatives.

People Leadership & Cultural Alignment:

• Lead, coach, and mentor a high-performing US brand team, fostering an inclusive and dynamic team culture aligned with Riverside’s core values of Teamwork, Ownership, Respect, Humility, Fun, Passion, Adaptability, and Grit.
• Model Riverside’s commitment to a triple-bottom-line approach—supporting people, planet, and profit in all strategic decisions and team interactions.

Required Skills and Abilities:

• 10+ years progressive marketing experience, including 5+ years in leadership roles.
• Proven track record in Consumer-Packaged Goods (CPG), specifically in scaling brands effectively within the US market.
• Strong strategic thinking, operational rigor, and the capability to execute against clear KPIs.
• Excellent communication and collaborative skills, able to effectively interface with global teams and cross-functional partners.
• Entrepreneurial mindset, thriving in a fast-paced, agile environment.

Location & Travel:

• Based in Chicago, IL, with periodic travel to Toronto (Global HQ) and other strategic locations as required.

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.

What We Offer:

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’s more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or IRA matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply:

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.