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Lifecycle Marketing Manager - B2B

Remote
What We Do
 
Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users. 
 
Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button.  Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.  
 
Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the Role

As Roo’s B2B Lifecycle Marketing Manager, you will define and execute strategies that enhance engagement, retention, and growth for Roo’s veterinary hospital partners. You’ll oversee the full lifecycle marketing strategy, from awareness to onboarding to ongoing engagement, ensuring seamless communication and maximizing value for hospitals of all sizes.

This role is ideal for a data-driven marketer with expertise in B2B lifecycle management, who thrives in a collaborative, fast-paced environment, and has a passion for creating exceptional experiences tailored to B2B customer needs.

Your Responsibilities

Key Outcomes for This Role

  • Build and optimize a B2B lifecycle marketing framework that guides hospitals through each stage of their partnership with Roo, driving engagement and retention.
  • Develop tailored communication strategies for independent practices and multi-location hospital groups, addressing their unique needs and challenges.
  • Leverage data to proactively identify opportunities, optimize campaigns, and deliver measurable results that align with company goals.
  • Equip internal teams with tools and insights to deliver exceptional lifecycle experiences, fostering stronger relationships with hospital partners.

Strategic Insights and Communication Optimization

  • Design and manage communication strategies across the hospital customer journey, using Braze and HubSpot to power SMS, email, push notifications, and other channels.
  • Analyze customer data to uncover insights that shape lifecycle strategies, improve engagement, and enhance retention.
  • Monitor and optimize communication health, ensuring compliance and relevance across touchpoints.

B2B Engagement and Retention

  • Collaborate with the product and account management teams to ensure lifecycle communications are integrated into the hospital user journey.
  • Partner with hospital-focused teams to understand the challenges, behaviors, and mindsets of corporate customers, ensuring lifecycle programs address these insights.
  • Develop scalable, automated programs that proactively nurture and grow relationships with Roo’s B2B customers.

Performance Tracking and Optimization

  • Define and measure KPIs for B2B lifecycle campaigns, reporting performance and actionable insights to cross-functional teams.
  • Use A/B testing and analytics to refine communications, optimize conversion rates, and increase customer satisfaction.

Cross-Functional Collaboration

  • Act as a strategic partner to product, sales, and account management teams to ensure alignment and consistency in customer engagement efforts.
  • Influence product roadmaps by advocating for lifecycle-driven customer needs and insights.
  • Provide training and resources for internal teams to enhance lifecycle communication strategies.

Qualifications

Experience and Skills

  • 3-5 years of experience in B2B lifecycle marketing, preferably within marketplaces, healthcare, or the veterinary industry.
  • Intermediate proficiency in lifecycle management and CRM tools (e.g., HubSpot, Braze) and multi-channel communication strategies.
  • Demonstrated success in driving user engagement, retention, and growth through data-driven strategies.
  • Strong analytical mindset with the ability to interpret data and translate insights into actionable plans.
  • Experience tailoring lifecycle strategies to diverse customer segments, including small independent businesses and multi-location organizations.
  • Exceptional communication skills with an empathetic, customer-first approach to crafting messaging and strategies.
  • Ability to prioritize effectively in a fast-paced environment, managing both strategic and hands-on execution work.

Personal Attributes

  • A collaborative team player with a positive, can-do attitude.
  • Flexibility and adaptability to thrive in an early-stage, high-growth environment.
  • Strong organizational and project management skills, with the ability to juggle multiple initiatives simultaneously.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role.  Please see below for examples of compensation ranges based on state averages.

Exact compensation may vary based on skills, experience, and location.

California pay range

$110,000 - $150,000 USD

New York pay range

$110,000 - $150,000 USD

Washington pay range

$100,000 - $135,000 USD

Colorado pay range

$95,000 - $130,000 USD

Texas pay range

$95,000 - $130,000 USD

North Carolina pay range

$90,000 - $120,000 USD

Core Values
 
Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! 
 
What to expect from working at Roo!
 
For permanent, full time employees, we offer:
  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.
 
Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.
 
We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates.  We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.
 
Ready to join the Roo-volution?!
 
 

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