Planner, Digital Media Strategy - AHM

We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.  

Why You’ll Never Want to Leave 

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around  for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth. 

Who You’ll Be Collaborating With 

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop. 

Job Summary

RPA is seeking a Digital Media Planner to join the Honda & Acura team. The Digital Media Planner will co-manage two Assistant Media Planners. The ideal candidate requires digital media experience (display, video, mobile, programmatic, social media, and content programs) and a solid understanding of the digital landscape. Experience with digital planning and buying tools such as Campaign Manager, Prisma, and comScore are a must. 

What You’ll Be Working On 

• Campaign execution, optimizations, and reporting 
• Researching and developing media recommendations
• Stewarding and reconciling client budget
• Training and supervising the Assistant Media Planner
• Internal meetings to establish procedures, review new media, and receive input from account groups
• Work closely with internal and external creative teams for any status updates, trafficking, specs and creative needs 
• Collaborate with multiple teams within the agency (i.e., strategy, RAI, AdOps, etc.) throughout the campaign planning, execution, and reporting process  
• External meetings with clients to review media recommendations and campaign reporting

How You’ll Excel In Your Role 

• Digital media planning and buying background in automotive, entertainment or consumer packaged goods industry preferred
• Previous experience planning/managing digital campaigns and knowledge of digital planning resources such as Campaign Manager, Innovid, comScore and Prisma/MediaOcean
• Possess a sound understanding of and ability to teach general media concepts
• Both awareness (upper funnel) and retail (lower funnel) planning experience is desired
• Excellent organizational, math & communication skills (MS Excel and PowerPoint proficiency mandatory)
• Be detail-oriented, conscientious, creative and strategic with your thinking
• Demonstrates the ability to own a project from beginning to end while maintaining a high quality of work
• Ability to manage numerous assignments and prioritize as well as collaborate with multiple teams (internally and externally)
• Ability to present in both formal and informal situations
• Experience with syndicated research tools (Nielsen, Kantar, comScore etc.)
• Familiarity with digital 3rd party verification tools is preferred (DoubleVerify, IAS, Data + Math etc.)
• Knowledge of data onboarding and cross-screen measurement tools such as Live Ramp/Data+Math

The salary range for this opportunity is $67,000 - $70,000 for candidates who align closely with requirements and expectations.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.