Senior Digital Content Manager

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary:

Ruggable is looking for a strategic and detail-oriented Senior Digital Content Manager to own the content strategy across our digital assets, including our homepage, product detail pages (PDPs), and other on-site content experiences. In this role, you will be responsible for shaping the customer journey through compelling, conversion-optimized customer touchpoints that reflect Ruggable’s brand voice and drive business results. The ideal candidate has a strong editorial background, a deep understanding of e-commerce UX, and a data-informed mindset.

What You’ll Do:

Success in this role means delivering high-performing, personalized experiences across Ruggable’s owned site that meaningfully improves customer engagement, enhances the shopping journey, and drives measurable lifts in conversion and revenue. Key responsibilities include: 

• Own the content strategy and execution for Ruggable’s owned site experiences, including homepage, landing pages, and PDPs
• Maintain and evolve the content calendar in alignment with site merchandising, marketing, and product launch plans
• Collaborate closely with Technology, Marketing, UX Design, and Brand teams to develop content that supports product launches, campaigns, and seasonal moments
• Optimize on-site copy and content to drive engagement, reduce bounce rate, and improve conversion metrics
• Ensure consistency of tone, voice, and messaging across all site content
• Use analytics tools and A/B testing to evaluate performance and iterate on content strategy
• Lead site content briefing, asset review, and approval for on-site content updates
• Partner with cross-functional teams to integrate dynamic content modules and personalization into site experiences
• Develop and implement personalized content strategies to tailor messaging and visuals based on customer segments, behaviors, and preferences
• Stay current on content trends, SEO best practices, and competitor strategies in the e-commerce and home/lifestyle space

What You’ll Need to Have:

Required: 

• 6 - 8+ years of experience in digital content strategy or site content management, ideally in a DTC or e-commerce business
• Demonstrated success in creating and optimizing on-site content that improves user experience and drives conversion
• Strong understanding of UX, site navigation, and customer journey mapping
• Excellent writing and editing skills, with a sharp eye for brand voice and detail
• Experience managing site content in a CMS (bonus if you’re fluent in Contentful)
• Ability to interpret data and performance metrics to make actionable content decisions
• Proven experience collaborating cross-functionally in a fast-paced, deadline-driven environment
• Strong project management skills and the ability to manage multiple content workstreams simultaneously
• Comfort managing through ambiguity and creating new processes

Preferred: 

• Background in home, lifestyle, or fashion brands
• Working knowledge of SEO strategy and keyword integration for web content
• Familiarity with A/B testing tools (Optimizely, Ninetailed)
• Experience with UX writing or product storytelling on e-commerce sites

Compensation:

• $100,000 - $115,000 per year base salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.