Media Planner

Role Summary:

The Media Planner is responsible for developing and executing strategic media plans that align with client objectives and market insights. This involves research, planning, buying, and analysis to ensure effective media placement and campaign performance. The Media Planner collaborates with internal teams and external partners to deliver impactful campaigns across various media channels.

Key Responsibilities:

• Media Planning & Strategy: Develop comprehensive media plans based on client objectives, target audience insights, and market analysis. Select appropriate media channels and platforms to maximize reach and engagement.
• Media Buying & Negotiation: Negotiate media rates and placements with media houses and vendors, ensuring cost-efficiency and optimal value for client budgets.
• Campaign Management: Oversee the execution of media campaigns, monitoring performance, and making necessary adjustments to optimize results. Track media spend and ensure adherence to budget constraints.
• Performance Analysis & Reporting: Analyze campaign performance data using tools like Google Analytics. Provide regular reports to clients and internal teams, offering data-driven insights and recommendations for improvement.
• Client Relationship Management: Serve as the primary point of contact for clients on media-related matters. Build and maintain strong client relationships, ensuring their needs are met and their expectations are exceeded.
• Collaboration: Collaborate effectively with creative, strategy, account, and media monitoring teams to ensure integrated campaign execution and compliance.
• Industry Knowledge: Stay current on industry trends, emerging platforms, and best practices in media planning and buying. Proactively recommend innovative media strategies to clients.

Role Requirements:

• Experience: 3-5 years of experience in media planning and buying within an advertising agency or media organization.
• Skills:
  • Strong understanding of media planning principles and practices.
  • Proficiency in media planning tools and analytics platforms (e.g., Google Analytics).
  • Experience managing multi-channel campaigns across traditional and digital media.
  • Proven negotiation skills and experience with media buying.
  • Ability to analyze data, extract insights, and make data-driven recommendations.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong organizational and project management skills.