Media Manager - Digital

Role Summary:

We are searching for a resourceful Media Manager Digital to join our high calibre team at the Digital Centre of Excellence. In your role as Media Manager Digital, you will be responsible for strategic client consultation; you will be responsible for the holistic planning, implementation, analysis and optimization of campaigns across all digital media channels

Key Responsibilities:

Digital Marketing Strategies:  
•    Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
•    Ensure the proposed plans have our client online presence with regards to providing guidance on optimum media content creation and its distribution.
•    Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
•    Being a trusted advisor to clients for all things related to digital.
•    Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
•    Developing and following best practices for media planning & operations.
•    Trend research and identification of new growth opportunities

Campaign Analysis & Reporting: 
•    Analyzing data to determine campaign effectiveness. 
•    Proactively inform internal and client teams of key trends that may be leveraged for the business.
•    Track and analyse key performance metrics, such as reach, engagement, conversion rates, and ROI.
•    Use data insights to refine the media strategy and make data-driven decisions.
•    Prepare regular reports on digital media performance for management.
•    Lead the analytics and reporting of the digital campaigns with a focus on optimisation.

Project Management Presentation & People Skills: 
•    Act as the point of contact for clients, addressing their queries, providing updates on digital media performance and presenting reports on campaign results.
•    Ensure projects/campaigns are tracked and measured based on agreed KPIs
•    Work closely with the client service team, designers, and other stakeholders to align digital media efforts with overall marketing campaigns and brand messaging.
•    Build and maintain relationships with clients and key stakeholders. Understand clients' digital media goals and align strategies to meet their specific needs.
•    Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard, as well as internal communications, i.e. with the Creative, Content & Digital PR.
•    Overseeing the work of other digital media specialists.

Collaboration and Coordination:
•    Working alongside Senior Stakeholders and business unit Marketing leaders and establish a best of breed approach to the use of marketing technology.
•    Support the Digital Media Director in developing and leading the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders internally and externally.
•    Work closely with the rest of the Digital team to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts.

• Budget & Process Management 
  •    Proficient in Budget Creation and Monitoring: Skilled in developing budgets based on campaign objectives and effectively monitoring expenditures to ensure adherence to financial plans.
  •    Management of client budgets and primary point of contact for all media-related matters on media planning, spends, recons, ensuring no overspends or underspends for various campaigns. 
  •   Ensure agency process is followed in terms of proof of set up approved by line manager and proof of flight. 
  •  Cost Control and Optimization: Demonstrated ability to implement cost control measures and identify opportunities for cost optimization, resulting in significant savings for the organization.
  •     Cross-Functional Collaboration: Proven track record of collaborating with various departments to gather financial data, align budgetary goals with operational strategies, and facilitate informed decision-making processes
  •    Ensure financial processes is followed in terms of client set-up and invoicing

Measures of success

In Three Months
•    Create integrated / digital media strategy for some of the biggest brands in the region. 
•    Be part of the team that manages everyday excellence from briefing and creating plans to delivering insightful reports. 
•    Being a team player; work well with all members of the team to ensure all tasks are fulfilled.
•    Proper budget management ensuring the above points. 

In Six Months
•    Basis client and category understanding, create and deliver the relevant solutions.
•    Follow the golden standards in digital media planning and execution – for effectiveness and efficiency.
•    Gain working knowledge of the group’s proprietary tools, processes and platforms and start implementing the Digital CoE solutions and products for implementation in our strategies to clients.
•    Proper budget and process management. 

In 12 Months
•    Improve team’s capabilities across search, paid social, programmatic media and influencer marketing. 
•    Contribute to client’s annual media strategy.
•    Deliver on agency KPIs for the assigned set of clients.

Requirements:

•    You have a degree in business administration, marketing and communication or related fields. 
•    Minimum 4 - 6 years in digital media planning and strategy 
•    Experience in handling large size digital clients across categories.
•    Competency in media planning across all digital platforms.
•    Strong communication and presentation skills.
•    You enjoy working with numbers, have logical thinking and analytical understanding, with great attention to detail. 
•    A strong sense of accountability and responsibility.
•    Digital paid media certifications are an added advantage.

 

Company Overview – Ogilvy Africa:

Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi - Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.

Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.

This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).

In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.

BELIEFS AT OGILVY

 

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, and individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail-fast learn, learn from the failure and start something new.