Media Buyer

 

Role Summary:

The Media Buyer identifies and secures optimal media placements for clients' advertising campaigns. This involves analyzing data, understanding target audiences, negotiating with media vendors, and monitoring campaign performance to maximize reach and effectiveness. The Media Buyer acts as a consultant to clients, providing strategic recommendations and ensuring campaigns align with business objectives.

Key Responsibilities:

• Target Audience Identification: Define and analyze target audiences for media campaigns, developing strategies to effectively reach them.
• Media Landscape Analysis: Stay up-to-date on industry research, including distribution and audience figures across various media channels (print, broadcast, digital).
• Media Planning & Buying: Develop and execute media buying strategies, negotiating with media vendors to secure the best rates and placements.
• Campaign Management: Book advertising spots across various media channels (print, digital, broadcast), ensuring accurate placement and message delivery. Monitor and adjust media schedules based on performance data.
• Budget Management & Reporting: Manage campaign budgets, prepare costings, and provide regular spending updates. Analyze campaign effectiveness and ROI.
• Data Analysis & Research: Collect and analyze sales and consumer data to inform future campaigns. Conduct research using specialized media resources.
• Client Communication: Liaise with clients, providing updates and recommendations throughout the campaign lifecycle.

Requirements:

• Diploma/Bachelor's degree in Advertising, Communications, Business, Finance, or Marketing.
• 3-5 years of relevant experience in media buying or advertising within an agency environment.
• Excellent written and verbal communication skills in English.
• Proficiency in media planning and buying tools.
• Strong client service orientation and dedication to teamwork.
• Ability to work under pressure, manage timelines, and meet deadlines.
• Meticulous, organized, and detail-oriented approach to work.
• Ability to multitask effectively.
• Proactive, curious, and inquisitive mindset.

Company Overview:

Ogilvy Africa is the largest network agency on the continent, catering to more than 40 countries with a team of 900 people across Central, East, and West Africa. The regional office is based in Nairobi, Kenya, serving a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, streamlines agency structures and creates seamless omnichannel experiences for consumers. Fueled by content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for developing and emerging markets. With over 20 years of experience in Africa, the agency has won numerous regional and global awards, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC. Ogilvy is a leading global network of WPP and was ranked the #1 creative network in the world by WARC in 2023. Ogilvy Africa is an equal opportunity employer committed to diversity and inclusion.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.