Account Manager (PR)

Role Summary:

The Account Manager is responsible for developing and implementing integrated marketing strategies to optimize clients' online and offline presence. This involves understanding client needs, creating and executing campaigns, managing social media, analyzing performance metrics, and building strong client relationships. The Account Manager plays a key role in helping clients achieve their marketing goals and ensuring their satisfaction.

Key Responsibilities:

• Client Relationship Management: Build and maintain strong, long-term relationships with clients, acting as their primary point of contact for marketing-related queries and concerns. Understand client needs and goals through regular communication and meetings.
• Strategy Development & Implementation: Develop and implement comprehensive integrated marketing strategies encompassing both online and offline channels. Oversee the execution of these strategies, ensuring alignment with client objectives.
• Digital Marketing: Manage clients' online presence, including social media channels, website, and online advertising campaigns. Optimize content and strategies to enhance visibility and engagement.
• Performance Analysis & Reporting: Track and analyze key marketing metrics, such as customer conversion rates, cost-per-click, and social media engagement. Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Training & Presentations: Present marketing strategies to clients and provide training on relevant topics as needed.
• Industry Knowledge: Stay up-to-date on the latest digital marketing trends, best practices, and emerging technologies.

Role Requirements:

• Education: Diploma in Business Management, Marketing, or a related field.
• Experience: At least 3 years of experience as a digital account manager or a similar role.
• Skills:
  • Strong understanding of digital marketing best practices, strategies, and social media management.
  • Excellent presentation, communication, and negotiation skills.
  • Experience liaising with clients at senior levels.
  • Experience participating in new business pitches.
  • Strong organizational and time management skills with attention to detail.
  • Proficiency in analyzing marketing results and making data-driven recommendations.
  • Ability to work independently and as part of a team.
  • Decisiveness and accountability for decisions made.

Company Overview:

Ogilvy Africa is the largest network agency on the continent, catering to more than 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With over 20 years of experience in Africa, Ogilvy has won numerous regional and global awards, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC. Ogilvy is a leading global network of WPP and was ranked the #1 creative network in the world by WARC in 2023.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.