Influence Executive | Influence COE | Ogilvy Africa

Role Summary

The Influence Executive is responsible for the day-to-day management and execution of influencer campaigns. This role involves working closely with influencers, clients, and internal teams to ensure campaigns are well-coordinated and delivered effectively. The Executive plays a key role in managing the operational aspects of campaigns, from influencer outreach to performance tracking.

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Key Responsibilities

1. Influencer Sourcing & Engagement

• Research and identify influencers who align with the client’s target audience, brand values, and campaign objectives.
• Develop influencer outreach strategies, ensuring timely and clear communication, negotiation of terms, and coordination of deliverables.
• Build and maintain strong working relationships with influencers, ensuring they understand campaign briefs and deliver content on time.

2. Campaign Execution

• Coordinate the execution of influencer campaigns, including briefing influencers, overseeing content creation, and ensuring timely posting.
• Ensure all influencer content meets brand guidelines and client requirements before going live.
• Provide support in troubleshooting any issues during campaign execution, ensuring smooth and timely resolutions.

3. Content & Asset Management

• Work closely with influencers and creative teams to ensure that all content is aligned with the campaign’s creative direction and brand tone.
• Ensure that all required content (photos, videos, stories) is collected, approved, and archived for reporting and future use.

4. Client Support & Reporting

• Prepare detailed campaign reports, tracking key performance metrics such as reach, engagement, and conversions.
• Assist the Influence Manager in preparing client presentations and campaign updates, providing insights and data on campaign performance.
• Deliver regular updates to clients on campaign progress and address any client concerns or requests.

5. Team Collaboration & Tool Utilization

• Collaborate with cross-functional teams (strategy, creative, and digital) to ensure a cohesive approach to influencer marketing campaigns.
• Utilize Ogilvy’s mar-tech tools (InfluenceO FEED and OBRIO) to track influencer activities and optimize campaign performance.

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Role Requirements

Skills & Competencies

• Strong organizational skills to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills to build relationships with influencers and clients.
• Ability to troubleshoot and resolve issues efficiently during campaign execution.
• Proficiency in using mar-tech tools for tracking and optimizing influencer activities.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Prior experience in influencer marketing, social media management, or campaign coordination is preferred.

Knowledge

• Understanding of influencer marketing trends and best practices.
• Familiarity with social media platforms and their analytics tools.
• Knowledge of brand guidelines and creative direction alignment.

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Measures of Success

• Smooth execution and coordination of influencer campaigns, ensuring all deliverables are met on time and within budget.
• Positive feedback from influencers and clients on campaign execution and communication.
• Accurate and timely reporting on campaign performance, contributing to data-driven decision-making.
• Successful identification and engagement of influencers who align with client objectives and campaign goals.

Company Overview:

The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: new profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed; individuals fail.
• Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.