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Director of Product Marketing - Pokémon GO

US - Bellevue, United States; US - San Francisco, United States

Come onboard and help shape how real world mobile games and apps are positioned and presented to the world. As Director of Product Marketing, Pokémon GO, you will guide our product marketing strategies for Pokémon GO.

Niantic’s mobile apps and games are distinct from typical apps, and so is our marketing strategy. Niantic Marketing drives community-focused initiatives for our global audience of tens-of-millions of users, enhancing key partnerships and creative campaigns that reflect the spirit of our company's mission.

You’ll lead a team of skilled, savvy and hardworking marketers to conceptualize and develop impactful consumer-facing campaigns, lead all aspects of the marketing strategy for Pokémon GO, and collaborate with executives, cross-functional teammates and external strategic business partners. And, most significantly, you’ll have tons of fun while doing it, contributing to Niantic's vision of enabling the "real-world metaverse" for consumers to authentically engage in and enjoy.

Responsibilities

  • Create, drive and measure marketing campaigns and the corresponding impact they have on our broader business and product goals, ensuring online data and performance measurement is established upfront.
  • Lead the Pokémon GO product marketing team, working closely with both your product partners and regional marketing counterparts in APAC, EMEA, and LATAM to solidify product positioning, author key messaging, and identify relevant target audiences that will provide the foundational components for global launches and live ops.
  • Define and implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues (i.e., Community Management, Performance Marketing, etc) and cross-functional partners such as Product Management, Business Development, Operations, Communications, Legal and PR.
  • Cultivate relationships with key business partner, The Pokémon Company, and drive global alignment on major marketing initiatives.
  • Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
  • Assist business development teams in creative pitches to partners; help author and develop partner marketing programs.
  • Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
  • Required in-office 2 days a week.

Qualifications

  • 14+ years of relevant marketing experience.
  • Expertise in product positioning strategies that factor in market dynamics and user insights.
  • Experience with paid media campaign strategy and management, including creative development, agency selection, media planning & buying, campaign tracking, and optimization.
  • Proven experience can be drawn from areas such as direct marketing, marketing program management, social media marketing, or marketing consulting.
  • Skilled in engaging with cross-functional teams in a diverse environment to orchestrate dynamic projects in collaboration with internal and external partners.
  • Outstanding verbal and written communication skills, with experience in developing and delivering executive-level presentations.
  • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
  • Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.
  • Deep understanding and passion for Pokémon GO’s mission.
  • Familiarity with community management, engagement and live event strategies a plus.
  • Fluency in Japanese a plus.

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

CA, CO, NJ, NY, and WA Annual Salary Range

$222,300 - $260,000 USD

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
 
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
 
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com. 
 
Our official website is www.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain. 

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