Associate Brand Marketing Manager
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Job Title: Associate Brand Marketing Manager
Location: This role is based in Mississauga, ON with an expectation to be in office 3 days per week.
The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries.
As an Associate Marketing Manager for Ninja, you will be a brand steward helping to lead the development and execution of the product roadmap, assist with go-to-market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, PR, Social & Digital, collateral, trade etc.)
Here are some of the EXCITING things you’ll get to do:
Global strategy localization: Assist in the development of Ninja brand strategies that align to overall business goals and objectives. Work cross functionally to define product pricing and placement strategy.
Be the category expert: understand positioning, competitive landscape and market / consumer needs.
Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services (media, PR, retail marketing) teams to develop and execute brand building communication strategies and go-to-market plans including, PR, collateral and social / digital.
Collaborate with Program Management, Product Development, Brand Marketing and Creative teams on the localization and translation of all marketing materials for our Canadian SKUs. This includes: Packaging, User Guides, Stickers, Shipping Boxes, Online Product Pages, Digital Content and more.
Retailer Sell-in: Communicate product value proposition to the sales team and partner with SS&A to deliver a compelling sell story.
Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.
Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.
ATTRIBUTES & SKILLS:
• Strong communication skills and ability to make effective presentations to all levels of management
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Influencing, conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset.
• Biased towards action, taking initiative, and rolling up your sleeves and get it done together.
• Comfortable influencing without authority and building cross-functional teams.
• Ability to mine, analyze data and draw compelling conclusions.
Requirements:
• 2-3 years of prior Marketing experience required, preferably with direct responsibility for product commercialization, brand planning, messaging, and communications
• Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs
• Experience in creative / media development and execution and new product launches
• Bachelor’s degree in marketing, or equivalent experience
• Reading and writing in French would be considered an asset
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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