Job Application for Sr Director, Social Media

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The Senior Director of Global Social Media is a visionary leader responsible for shaping and scaling Shark Home social media presence across mature (US) and maturing (international) markets. This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media. In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms.

This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth.

Key Responsibilities

Global Strategy & Leadership

Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
Create a scalable global-to-local content framework and governance model
Embed social media strategy into global 360 marketing campaigns and product launches
Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in

Platform Management & Innovation

Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
Establish global content best practices, toolkits, and performance benchmarks
Oversee social-first creator and influencer strategies, partnering with local markets for activation

Measurement, Reporting & Optimization

Define global KPIs and measurement frameworks in collaboration with analytics and media teams
Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
Manage global social listening, cultural trendspotting, and brand health tracking
Identify and address platform-specific risks, crisis response, and reputation issues globally

Cross-Functional & Cross-Market Collaboration

Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
Align with regional and local teams to ensure messaging is consistent yet locally relevant
Act as a global thought leader, keeping the organization ahead of cultural and platform shifts

Qualifications

10 years of experience leading social media or digital marketing, ideally across multiple international markets
Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
Demonstrated success building and scaling social programs globally, with localized execution
Proven experience managing diverse, distributed teams and working in matrixed organizations
Expert in social media tools, governance, campaign architecture, and analytics
Strong leadership, storytelling, and executive communication skills
Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
Fluent in English; additional languages are a strong plus

Preferred Attributes

Global mindset with sensitivity to local cultures
Operational and strategic: can set vision and execute
Collaborative and influential across levels and regions
Creative thinker with a performance and data orientation
Thrives in fast-paced, high-growth environments
Passionate about culture, technology, and innovation in social storytelling

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

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Sr Director, Social Media - Shark Home

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