Principal, Product Development - Robots

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

At SharkNinja, the Product Development team drives our global roadmap from concept to shelf through the constant lens of the consumer. As the “product CEOs,” we own product strategy and execution while collaborating cross-functionally to deliver high-impact innovations and 5-star consumer experiences. Our team blends backgrounds in engineering, marketing, and design—but we’re united in one mission: to launch breakthrough products that delight our customers and drive business growth. 

We are seeking a Principal, Product Development to serve as a strategic leader within the organization, driving high-value initiatives, mentoring product leaders, and influencing category direction with a long-term vision for innovation and market leadership. 

Key Responsibilities: 

Category Leadership & Strategic Vision 

• Own the end-to-end product development lifecycle for high-impact, high-priority product lines—driving concept development, product definition, execution, and post-launch performance. 

• Serve as the strategic thought partner to business unit and engineering leadership in shaping multi-year category roadmaps and identifying whitespace opportunities and technology roadmaps. 

• Lead category-level strategic planning, aligning cross-functional resources and priorities to deliver breakthrough innovation and business results. 

Cross-Functional Influence 

• Operate as a senior leader and trusted cross-functional partner across engineering, industrial design, insights, operations, and marketing to ensure all elements of the product experience are deeply aligned with consumer expectations. 

• Set and communicate clear, consumer-driven performance and experience targets to ensure excellence in both functionality and emotional connection. 

Executive-Level Project Ownership 

• Lead critical “breakthrough” initiatives and enterprise-level projects that are high in visibility, complexity, and impact, with direct exposure to SharkNinja’s executive leadership team. 

• Champion product cost structure optimization and go-to-market alignment by partnering with sourcing, finance, and merchandising teams to ensure sustained profitability and growth. 

Mentorship & Organizational Impact 

• Serve as a mentor and thought leader to other product managers and leaders, guiding their development and ensuring executional excellence across the team. 

• Contribute to the evolution of SharkNinja’s product development frameworks and best practices, elevating product quality and process efficiency across the organization. 

Consumer Advocacy & Innovation Excellence 

• Partner with the Insights & Intelligence team to develop a deep, data-driven understanding of the consumer; synthesize qualitative and quantitative feedback into product strategy and iterative refinement. 

• Drive innovation by identifying technology integrations, unmet user needs, and competitive differentiators that set our products apart in the market. 

Go-to-Market & Lifecycle Leadership 

• Provide executive-level oversight of go-to-market strategies and launch materials—including instructional content, feature education, and post-purchase support. 

• Act as the internal and external subject matter expert (SME) for your category, providing insight, guidance, and problem-solving at every stage of the product lifecycle. 

What You Bring: 

• 8+ years of experience in product development, product marketing, or consumer innovation—ideally in a high-growth, consumer-focused company. 

• A proven track record of leading successful product launches, building category strategies, and delivering measurable business results. 

• Demonstrated experience mentoring and influencing teams across functions, with or without direct reporting lines. 

• Bachelor's degree in Business, Engineering, Marketing, or a related field; MBA or advanced degree is a plus. 

• Deep consumer empathy and an instinct for translating insights into actionable, compelling product strategies. 

• Strong executive communication skills with the ability to craft compelling narratives, drive alignment, and present to senior leadership. 
• A proactive, entrepreneurial mindset—adept at navigating ambiguity, driving clarity, and building consensus in a dynamic, fast-paced environment.