Trade Marketing Manager - Germany

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

As we continue to grow, we are looking to recruit a new Trade & Shopper Marketing Manager into our German Team. Position based in our Frankfurt offices (3 days a week in the office). 

The Trade & Shopper Marketing Manager is responsible for implementing and executing the channel-specific Trade and Shopper Marketing strategy across Germany, with a strong focus on the Shark and Shark Beauty categories. The role drives consumer engagement at retail, strengthens brand presence in-store, and creates impactful shopper experiences across key retail partners including Media-Saturn Group, Buying Groups, and Beauty retailers. 

Key Responsibilities 

• Implement and execute the channel-specific Trade & Shopper Marketing strategy for Central Europe, ensuring strong alignment with overall brand and commercial objectives for Shark and Shark Beauty. 

• Develop creative and impactful ATL and BTL campaigns tailored to key retail customers, in close collaboration with Brand Marketing and Sales teams, to drive consumer awareness, shopper engagement, and conversion at the point of sale. 

• Conceptualize and deliver compelling, activation-driven POS solutions for retail partners, including displays, in-store concepts, and shopper communication tools that elevate visibility and reinforce the premium positioning of the Shark product portfolio. 

• Ensure best-in-class in-store presentation of consumer electronics products, fully aligned with international brand guidelines and positioning. 

• Plan, manage, and execute trade shows, retailer events, and shopper activation initiatives across Central Europe. 

• Develop and maintain high-quality sales presentations, retail storytelling materials, and promotional assets that support commercial success at retail. 

• Establish and monitor a consistent reporting framework to evaluate campaign effectiveness, retail execution quality, and shopper engagement performance. 

• Collaborate closely with Visual Merchandising teams, field force, and external agencies to ensure optimal retail placement, execution excellence, and strong in-store visibility of the Shark and Shark Beauty portfolio. 

Qualifications & Experience 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 

• Fluent in German and English (written and spoken). 

• Minimum 4+ years of professional experience in Trade Marketing, Shopper Marketing, or a comparable commercial marketing role. 

• Proven experience in Consumer Electronics and/or FMCG environments is required. 

• Strong understanding of retail environments and shopper behavior. 

• Creative mindset with the ability to develop innovative and commercially effective activation concepts. 

• Excellent presentation and communication skills. 

• Ability to thrive in a fast-paced, dynamic, and international organization. 

• Strong collaboration skills and understanding of global structures, roles, and cross-functional teamwork. 

• Willingness to travel within Central Europe.