Job Application for Manager, DTC Merchandising at SharkNinja

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Overview

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business.

This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.

You will operate as an end-to-end owner, akin to a General Manager, using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.

Key Responsibilities

Own Category Performance

Own and deliver revenue, margin, and inventory targets for your category within the DTC channel

Identify risks and opportunities early and take decisive action to course-correct

Lead weekly business reviews focused on actions and decisions, not reporting

Assortment Strategy & Line Planning

Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)

Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove

Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity

Forecasting & Inventory Ownership

Own demand forecasts informed by performance trends, market signals, and commercial judgment

Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation

Balance growth with inventory health, managing weeks of supply, turns, and stock risk

Promotional & Pricing Strategy

Develop and execute promotional and pricing strategies aligned to revenue and margin goals

Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs

Lead a test-and-learn approach to continuously improve promotional ROI

Digital & Site Merchandising

Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue

Prioritize product visibility and placement based on performance, inventory position, and commercial priorities

Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience

Data-Driven Decision Making

Translate data into clear actions and commercial decisions

Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy

Build and communicate a strong point of view on performance and what needs to happen next

What Good Looks Like

Operates as an owner of a business, not just a function

Makes fast, clear decisions with imperfect information

Balances data, customer insight, and commercial instinct

Comfortable making trade-offs across revenue, margin, and inventory

Proactively identifies issues and acts with urgency

Communicates with clarity and conviction, focused on actions and outcomes

Qualifications

5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management

Strong commercial and financial acumen, including margin, forecasting, and inventory management

Experience owning or influencing assortment, pricing, and promotional strategy

Highly analytical with the ability to turn data into clear, actionable insights

Experience in eCommerce or omnichannel retail environments

Preferred Experience

Direct experience with DTC site merchandising and digital shelf optimization

Background in consumer products or hard goods

Experience operating in a test-and-learn or experimentation-driven environment

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$90,000 - $155,300 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

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None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

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Manager, DTC Merchandising

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