Content Producer
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
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ABOUT US |
At SharkNinja, we are a consumer problem-solving company on a mission to positively impact people's lives every day in every home around the world. SharkNinja Studios is the in-house creative engine driving best-in-class content across broadcast, digital, retail, and social platforms. We create high-performance storytelling that showcases product innovation, builds trust, and drives conversion.
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THE ROLE |
We're looking for a Content Producer who operates as a true creative partner, not just managing projects but owning outcomes. This role requires a balance of creative instinct, operational rigor, and deep curiosity.
Producers at SharkNinja lead projects end-to-end from early research and creative development through production, post, and final delivery. They are responsible for ensuring every piece of content is grounded in product truth, aligned with marketing objectives, and executed at the highest level of quality.
This role is ideal for someone who thrives in a fast-paced environment, takes initiative, and is motivated by building impactful, performance-driven content.
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KEY RESPONSIBILITIES |
Own the Project from Start to Finish
→ Lead full lifecycle production across multiple content types (broadcast, OTT, paid social, digital)
→ Drive alignment across cross-functional teams including Marketing, Creative, PD, Engineering, and Operations
→ Anticipate risks, solve problems proactively, and maintain momentum throughout all phases of production
→ Ensure projects are delivered on time, on budget, and at the highest creative standard
Drive Creative Excellence Through Product Understanding
→ Develop deep expertise in assigned products and categories
→ Translate technical product features into compelling, consumer-first storytelling
→ Partner closely with Product Development and Engineering to uncover differentiators and ensure accuracy
→ Think like a consumer - identifying key problems, insights, and motivations that shape creative direction
Lead Research & Insight Development
→ Conduct competitive and category research to inform creative strategy
→ Identify patterns, gaps, and opportunities to differentiate SharkNinja content
→ Synthesize research into clear creative inputs that guide scripts, storyboards, and production decisions
Align Creative with Business & Marketing Objectives
→ Ensure all creative work supports broader GTM strategies, messaging priorities, and target audiences
→ Challenge creative that does not align with brand DNA or product truth
→ Track evolving inputs and maintain alignment across stakeholders throughout the project lifecycle
Champion Best-in-Class Product Demonstrations
→ Identify, develop, and refine product demos that clearly communicate performance and differentiation
→ Partner with internal demo teams to test, iterate, and pressure-test concepts prior to production
→ Ensure demos are visually compelling, repeatable, and effective on camera
Lead On-Set & Post-Production Execution
→ Act as the brand's eyes and ears on set — ensuring storytelling, performance, and execution meet expectations
→ Collaborate closely with directors, DPs, and editors to guide creative decisions in real time
→ Drive post-production workflows, providing clear direction and feedback through edit cycles
→ Ensure final deliverables meet all quality, technical, and distribution requirements
Ensure Clear Communication & Accountability
→ Maintain consistent, transparent communication across all stakeholders
→ Document key decisions, changes, and learnings throughout the project
→ Provide clear recaps, timelines, and expectations to ensure alignment and ownership across teams
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QUALIFICATIONS |
✓ 5+ years of experience in content production (agency, in-house, or production company)
✓ Proven experience producing commercial, digital, or branded content from concept through delivery
✓ Strong understanding of video production workflows (pre-production through post)
✓ Experience working with cross-functional teams in fast-paced environments
✓ Ability to balance creative thinking with operational execution
✓ Excellent communication, organization, and problem-solving skills
✓ Experience managing budgets, timelines, and external vendors
✓ Experience with setting up systems and workflows with AI Technology
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OUR MINDSET |
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At SharkNinja Studios, we operate with an Explorer's Mindset - approaching every project with curiosity, ownership, and a commitment to excellence. We ask questions, challenge assumptions, and push beyond the brief to deliver work that stands out in the market. |
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WHY JOIN US |
✓ Be part of a high-performing, in-house creative team shaping global campaigns
✓ Work on innovative products that solve real consumer problems
✓ Collaborate with cross-functional partners across product, marketing, and engineering
✓ Opportunity to own impactful work and grow within a fast-scaling organization
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$140,400 - $215,300 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
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For candidates based in all regions, please refer to this Candidate Privacy Notice.
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For candidates based in China, please refer to this Candidate Privacy Notice.
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For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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