About SiTime

SiTime is the Precision Timing company.

Timing is the heartbeat of all electronics, ensuring performance, resilience and scalability. For decades, quartz devices, non-silicon technology, have kept systems in sync, but they struggle in harsher, more demanding environments. MEMS-based Precision Timing delivers greater accuracy, smaller size and resilience. Today, MEMS timing powers over 400 applications, including high-growth ones in AI datacenters, automated driving, industrial and humanoid robots, wearables and IoT.

Our semiconductor MEMS programmable solutions offer a rich feature set that enables customers to differentiate their products with higher performance, smaller size, lower power, and better reliability. With more than 4 billion devices shipped, SiTime is changing the timing industry. For more information, visit: www.sitime.com.

Job Summary

This position requires a visionary technology and business leader to drive the next phase of growth by transforming how customers discover, evaluate, design-in, and purchase SiTime solutions. This executive will combine semiconductor industry expertise, digital transformation leadership, AI strategy, and ecosystem development to build a scalable growth engine across distribution, e-commerce, and engineering channels.

This leader brings a proven track record of developing innovative digital platforms, accelerating customer engagement, and leading cross-functional initiatives that drive revenue growth, operational efficiency, and customer success. Working collaboratively across engineering, sales, marketing, operations, and channel partner organizations, this leader will leverage data, AI, automation, digital engagement, and self-service capabilities to accelerate customer acquisition, increase design activity and design wins, and support SiTime's objective of expanding its customer base to more than 25,000 active customers, particularly within the scalable high-growth segment with annual requirements below $50K.

It is not necessary to meet every listed requirement to be a qualified candidate for this position.

Responsibilities

Strategic Growth & Customer Expansion

• Develop and execute multi-year business plan to scale high-service distribution and digitally sourced revenue to approximately $120M from 25,000 customers by 2030, with annual targets, partner plans, investment choices and operating reviews.
• Identify new opportunities to drive revenue growth through digital engagement, ecosystem partnerships, distribution channels, e-commerce, and scalable customer acquisition programs.
• Establish data-driven growth frameworks that leverage self-service capabilities, AI-enabled engagement, digital commerce, and channel partnerships to efficiently acquire, support, and retain customers, particularly within the sub-$50K annual revenue segment.
• Partner with executive leadership to define growth priorities, measure success, and align investments with strategic objectives.

Digital Transformation, Search & Customer Experience

• Lead initiatives that transform how customers discover, evaluate, design-in, and purchase SiTime solutions across distributor, e-commerce, and direct engagement channels, improving product discoverability, search effectiveness, and access to technical content throughout the customer journey.
• Collaborate with engineering, product, and business stakeholders to identify opportunities for leveraging self-service tools, AI-enabled capabilities, and digital resources that enhance customer engagement, improve productivity, and accelerate customer acquisition.

AI Strategy, Adoption & Customer Intelligence

• Partner with engineering, marketing, sales, and customer support teams to identify and implement AI-enabled solutions that improve customer engagement, product discovery, technical support, and purchasing experiences.
• Advise on the adoption and effective utilization of SiTime's AI capabilities to enhance customer self-service, increase organizational productivity, and accelerate customer acquisition.
• Leverage AI-driven insights, analytics, and automation to optimize customer journeys while establishing KPI frameworks and executive dashboards that measure customer acquisition, engagement, design activity, conversion rates, and revenue growth.

Engineering & FAE Enablement

• Partner with engineering, field applications, marketing, and channel organizations to enhance the digital tools, technical resources, and self-service capabilities available to customers and distribution partners, accelerating design activity, improving FAE productivity, and increasing design wins.
• Collaborate with high-service distributors to execute integrated customer engagement programs, including search marketing, webinars, technical training, sponsored content, application-focused promotions, and other initiatives that increase awareness, evaluation, customer acquisition, and repeat buying.
• Apply insights into engineer behavior and purchasing patterns to develop repeatable programs that guide customers from product discovery and evaluation through design-in, purchase, and long-term engagement.
• Advise on the adoption and utilization of AI-enabled self-service capabilities that provide customers and field application engineers with fast, accurate, and consistent access to product information, application guidance, design resources, part selection assistance, and purchasing support, while improving conversion from evaluation to production.

Distribution, Ecosystem & Channel Development  

• Collaborate with distribution partners and ecosystem stakeholders to expand customer reach, improve engagement, and align go-to-market initiatives across sales, marketing, engineering, channel, and e-commerce organizations to drive customer acquisition, design activity, and revenue growth.
• Partner with distribution and e-commerce stakeholders to deliver a consistent customer experience across all purchasing channels, including SiTime e-commerce, DigiKey, Mouser, and other strategic distribution partners.
• Promote alignment of product discovery, search capabilities, technical content, product information, and purchasing workflows to ensure customers can seamlessly evaluate, design-in, and purchase SiTime solutions regardless of channel.
• Identify opportunities to leverage distributor capabilities, digital commerce platforms, AI-enabled customer engagement, and industry relationships to create a seamless customer journey and scale customer acquisition globally.

Cross-Functional Leadership & Execution

• Influence and coordinate cross-functional teams to execute strategic programs that improve customer acquisition, design activity, and operational effectiveness.
• Build a culture of collaboration, innovation, and continuous improvement focused on delivering measurable business results.

Key Success Measures

• $120M in 2030 from High Service Distribution.
• Annual growth in the number of active customers to 25,000 especially customers below $50K in revenue.
• Improved search visibility, product discoverability, qualified traffic and conversion across distributors and SiTime digital platforms.
• Measurable return from marketing, promotion and AI-enabled self-service, including digitally sourced pipeline and revenue.
• Broader customer and FAE adoption demonstrated through self-service usage, successful answer resolution, part selection, samples, design activity and repeat purchases.

Qualifications & Requirements

• Bachelor’s degree in electrical engineering, computer engineering, business, marketing or a related field; an advanced degree is a plus.
• 20+ years of experience in semiconductor distribution, electronics e-commerce, channel sales, digital commerce, product marketing or an adjacent field.
• Demonstrated success managing high-service distributors and building revenue through digital, catalog and self-service channels.
• Strong understanding of electronic component search, product data, parametric selection, inventory economics and online conversion.
• Experience building or operating AI-enabled customer support, technical knowledge, guided selling, product-selection or field engineering self-service capabilities is strongly preferred.
• Proven ability to lead complex cross-functional programs without relying on direct authority.
• Strong commercial judgment, analytical skills and executive communication, with the ability to turn data into decisions and action.
• Ability to travel within the United States and internationally as business needs require.

Desired Characteristics & Attributes

Growth-minded	Strategic and hands-on	Customer-obsessed	Data-driven
Inventive	Accountable	Collaborative	Relentless executor

 

 

Compensation: 

At SiTime, we believe great work deserves great rewards. We offer a comprehensive and highly competitive compensation package designed to attract top talent.

In addition to base salary, this role is eligible for a quarterly bonus tied to the achievement of innovation goals—reflecting our commitment to recognizing meaningful impact. We also offer equity grants, providing a meaningful opportunity to share in the company’s future growth and success.

Benefits offered: 401k plan, health and wellness that includes medical, dental, vision, life, parental leave, legal services, and time off plans.

SiTime is an Equal Opportunity Employer. We treat each person fairly and we do not tolerate discrimination or harassment against anyone on the basis of any protected characteristics, including race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, pregnancy, political affiliation, protected veteran status, protected genetic information, or marital status or other characteristics protected by law. SiTime participates in the E-Verify program.

Learn More about SiTime: Review the Get to Know SiTime section of our career page to explore our culture, values, and what makes us unique. 

• Innovation on Top – Philosophies of Innovation with Rajesh Vashist
• Fabrication Knowledge – An Interview with Rajesh Vashist
• SiTime Corporation – YouTube