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Director, Strategic Growth

Denver, CO or Remote

About SonderMind

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

About the Role

SonderMind is seeking a Director of Strategic Growth to drive company-wide revenue growth priorities, including conversion lift across all lines of business, and state-level revenue expansion. This highly cross-functional role will be instrumental in identifying and executing key levers of growth to drive new client acquisition, provider conversion, and overall revenue impact. As you tackle and unlock growth in the noted core areas there will inevitably be more opportunities to identify and drive additional revenue and grow your impact. This is a highly analytical, strategic individual contributor role with the potential for future team leadership. The Director of Strategic Growth will work across Product, Engineering, Operations, Marketing, and Finance to optimize SonderMind’s growth engine. We need a scrappy, data-driven problem solver with a track record of driving results in fast-paced environments—someone who thrives in ambiguity, breaks down complex problems, and influences cross-functional stakeholders to get things done.

What you’ll do

  • Drive Conversion & Yield Optimization: Analyze data and process flows to identify and execute on strategies to improve conversion rates across our D2C, psychiatry and B2B businesses. This will include product levers, as well as people and process changes. 
  • Build the Playbook for State-Level Growth: Develop a scalable framework for optimizing SonderMind’s state-by-state expansion strategy, driving penetration in new and existing markets
  • Identify & Unlock New Growth Levers: Analyze data to uncover opportunities across client acquisition, provider supply, operational efficiency to maximize impact
  • Contribute to New Revenue Initiatives: Support SonderMind’s expansion into new revenue streams, working on emerging opportunities in motion
  • Influence Without Authority: Lead through influence, rallying teams around growth priorities and ensuring execution on key initiatives
  • Test, Iterate, Scale: Run experiments, measure impact, and operationalize successful strategies to drive sustainable, scalable growth

What does success look like?  

  • Conversion Rate Optimization (CRO) & Yield Improvements: Increase conversion rates through thoughtful and iterative testing across D2C, psychiatry & B2B lines; including partnering across the business to new levers to drive new client growth
  • Drive revenue growth in new markets: Develop and execute on a repeatable state-level growth playbook to drive penetration & revenue expansion in new markets

Why Join Us

  • Be part of a mission-driven company that's transforming healthcare accessibility through innovative technology.
  • Lead significant growth initiatives with executive support to drive meaningful impact.
  • Develop your expertise at the intersection of healthcare, technology, and digital marketing—an area of growing importance and opportunity.
  • Work with a talented team in a collaborative environment that values innovation, results, and professional growth.

Who You Are

  • 10+ years experience in management consulting, high-growth startups, or a combination of both
  • Deeply analytical and data-driven, with expertise in using data to identify opportunities, measure impact, and optimize performance
  • A structured problem solver, able to break down complex challenges and design strategic, actionable solutions
  • Proven ability to drive results outside of direct span of control, influencing teams across multiple functions
  • Experience in CRO, growth strategy, funnel optimization, LTV improvements
  • Comfortable working in highly cross-functional, fast-moving environments, where priorities shift rapidly
  • A self-starter who thrives in ambiguity and can balance strategic thinking with execution
  • Startup experience is strongly preferred; health tech and experience scaling businesses through high-growth phases is a plus
  • MBA or equivalent degree preferred
  • Familiarity with SQL, BI tools, and experimentation frameworks is a plus

Our Benefits 

The base salary range for this role is $170,000 - $190,000. In addition to base compensation, this role is also eligible for a variable bonus and equity. 

As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include:

  • A commitment to fostering flexible hybrid work
  • A generous PTO policy with a minimum of three weeks off per year
  • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
  • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
  • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
  • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition, which allows between 8-16 weeks of paid leave)
  • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
  • Travel to Denver 1x a year for annual Shift gathering
  • Fourteen (14) company holidays
  • Company Shutdown between Christmas and New Years
  • Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

Equal Opportunity 

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.

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