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Director, Label Analytics - RCA

Culver City, CA

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Director, Label Analytics, you will be the primary commercial analytics lead for a label within Sony Music, utilizing data to influence strategic decision-making working with executives at the highest levels of the label. You will utilize a range of data sources in generating analyses to evaluate track, album and artist performance, inform release strategies, assess campaign performance, share competitive/industry insights, and support the data needs of the labels.  

In collaboration with other members of the Insights & Reporting team, you will also be tasked with developing new reports, dashboards + methodologies that adapt with the ever-evolving needs of the industry.   

Reporting into the VP of the Insights & Reporting team, this is a unique opportunity to impact the data journey at a pivotal moment in the industry for one of the most storied major labels that represents some of the most important artists today.

What you'll do:

  • Serve as a thought leader evolving the way data is utilized to make strategic decisions at the highest levels within the label.
  • Evaluate the performance of tracks, albums and artists by digging into detailed consumer data, social insights, charts, audience, and streaming data to inform executive level decision making for all label repertoire.
  • Respond to a large volume of ad-hoc analytics requests by leveraging a robust suite of internal & external data + analytics tools, generating insights across new releases, artist audiences, commercial strategies, competitive campaigns and more. 
  • Lead the execution and presentation of recurring daily + weekly analyses, including release forecasting, consumption reports, industry trends, artist audience reports, and label-wide meetings.
  • Serve as the primary data expert for the label, understanding data sources and systems to ensure data integrity and report accuracy, working with technology teams to resolve technical data issues and implement enhancements to data systems, and championing data education across the label.

Who you are:

  • 7+ years of experience working with data within the music industry.
  • Expert with SQL and other programming languages and business intelligence tools such as Tableau and Alteryx.
  • Strong analytical and quantitative skills – ability to identify trends in large datasets, connect disparate data sources to tell a holistic story, display creativity in problem-solving, and generate new ideas
  • Strong ability to communicate insights to label executives and key stakeholders – orally, in writing, and in presentations
  • Possess a strong collaborative and “customer service” mentality to ensure the needs of labels and senior management are met in a timely and satisfactory manner
  • Passionate about music and the industry.
  • You are a thought leader with the ability to evolve the way the label utilizes data to make decisions.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$135,000 - $150,000 USD

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