Manager, Marketing - Mass Appeal

• Office- first role, in office 4 days a week.
• Work closely with artists and their representatives to define marketing objectives and oversee campaign execution for the Mass Appeal label.
• Identify KPIs for each project 
• Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts.
• Manage the conception, communication, and execution of marketing campaigns including but not limited to audience growth campaigns, and all digital and physical/OOH initiatives.
• Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing.
• Manage/update necessary marketing materials including artist decks, bio, video descriptions and more.
• Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met.
• Handle campaign execution with a focus on domestic and international audience engagement and growth.
• Manage team shared drive to ensure all assets are uploaded in appropriate folders.
• Develop relationships and secure opportunities with marketing partners, agencies, and DSPs.
• Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches to DSP’s, while managing and adhering to delivery deadlines.
• Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable.
• Secure brand partnership opportunities for artists and label
• Manage launch events

• 3+ years professional Marketing experience
• Music industry experience with an emphasis in Marketing
• Knowledge and experience in the ever-changing music industry
• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
• Management experience with internal and external stakeholders 
• Creativity and willingness to think outside the box
• Self-directed and self-motivated
• Ability to function under pressure and with little to no supervision
• Comfortable working in ambiguous situations
• Excellent communication skills (verbal and written)
• Ability to pivot and adapt quickly in a fast-paced environment
• Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to artist teams and senior executives 
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
• Microsoft Office proficiency (Word, PowerPoint, Excel, Outlook) 
• Google Suites proficiency (Email, Calendar, Chat, G-drive, Google Meet)

What We Give You

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best  
• Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess 

About The Orchard

The Orchard is a leading music distribution company operating in 45 markets worldwide –  distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers worldwide. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.